💡 Rob is the Head of Strategy and Insights at Cordial - https://cordial.com

💡 Cordial technology automates billions of data-driven messages—across email, SMS, mobile app, social media, direct mail, and more

💡 Cordial is an award-winning, rapidly scaling software company on a mission to help the world’s largest brands drive scalable revenue growth and lasting customer connections

💡 Cordial consolidate your data and unifies your customer profiles so you always send the right message, to the right audience, at the right time

💡 In this episode Jason & Rob discuss how the best digital marketers have moved beyond behavior to intent as their focus - and why

Enjoy!

📦In this special episode of the Podcast, Jason guests on the Shopify1Percent Podcast with Jay Myers - https://www.shopify1percent.com

📦This episode originally aired on February 19, 2025 - https://www.youtube.com/watch?v=R3mJmgTjWfU

📦In this conversation, Jason & Jay cover these Key Takeaways:

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.

Enjoy!

🎓 Arthur is the Co-Founder of S&G Bookkeeping - https://www.sandgbookkeeping.com

🎓 S&G Bookkeeping is a specialist eCommerce Bookkeeping & Tax Preparation service

🎓 Arthur was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

💡 Max is the Co-Founder & CEO of 7thOnline - https://www.7thonline.com

💡 7thOnline is dedicated, advanced AI-Powered Demand Planning and Inventory Management Software

💡 7thOnline is built for Wholesale, Retail and eCommerce

💡 7thOnline provides a comprehensive suite of applications powered by retail-specific machine learning & artificial intelligence that caters for needs like: Merchandise planning, Open to Buy, Fast Fashion Reorder, Allocation & Replenishment, Assortment Planning, Item Level Planning, PO Requisition, Wholesale Account Planning and more!

💡 In this episode Jason & Max discuss the challenges that wholesalers and retailers face with their demand planning in an increasingly complex omni-channel world and how these challenges can be turned into strategic strengths

Enjoy!

📦 Parker is the CEO at Tradiant - https://www.gotradiant.com

📦 Parker is an expert in the secondary-distribution industry

📦 Tradiant is a specialist Distributor that works with brands to liquidate excess inventory

📦 Tradiant is a strategic liquidation and secondary-market distribution partner for brands that value trust, speed, and control over where their products end up

📦 In this episode, Jason & Parker discuss the secondary-market in detail and how Tradiant uniquely solves for brand inventory issues in a way that preserves brand equity, value and trust

Enjoy!

🎓 Josh is the Owner & CEO of ARM5 Formula - https://arm5formula.com

🎓 ARM5 Formula is a strategic eCommerce brand acquisition agency

🎓 ARM5 Formula is a next-gen eCommerce Aggregator that acquires and scales strong direct-to-consumer brands, backed by their proprietary ARM5™ Formula, driving growth through proven systems, deep expertise, and strategic capital

🎓 Josh was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

💡 Tomer is the Co-Founder & CEO of Yotpo - https://www.yotpo.com

💡 Yotpo started life as an eCommerce ratings and review platform

💡 Yotpo is now an multi-functional digital marketing platform, encompassing Reviews, UGC, Loyalty & Referrals modules

💡 Yotpo is built to drive conversion and repeat purchases for eCommerce brands

💡 In this episode Jason & Tomer discuss how Yotpo originally came to be and how they have had to continually reinvent themselves to stay relevant to digital marketers the world over

Enjoy!

📦In this special episode of the Podcast, Jason guests on the ECOMMERCE PODCAST with Matt Edmundson - https://www.ecommerce-podcast.com

📦This episode originally aired on October 31, 2024 - https://www.youtube.com/watch?v=S-jjtLjuJEY

📦In this conversation, Jason & Matt cover the following key topics:

• 00:02:15 Introduction of guest Jason Greenwood and his background
• 00:03:08 Jason's relocation to Mexico and reasons for the move
• 00:07:33 Jason's journey into eCommerce and early experiences
• 00:13:34 Growth and success of Jason's eCommerce business
• 00:19:20 Impact of Covid on B2B eCommerce and Jason's consulting career
• 00:25:23 Discussion on D2C as a channel versus a business model
• 00:33:45 Matt's supplement company and exploring B2B opportunities
• 00:39:56 B2B marketing strategies and challenges
• 00:46:54 Jason's question for Matt about AI's impact on eCommerce
• 00:48:01 How to connect with Jason and his content platforms

Enjoy!

🎓 Nate is the CEO of Be the Hero Studios - https://betheherostudios.com

🎓 Be the Hero Studios is a specialist YouTube marketing agency

🎓 Be the Hero Studios has developed a unique YouTube marketing strategy called 'The Leaf Strategy'

🎓 Nate was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Enjoy!

💡 Bryan is the CEO of Smartling - https://www.smartling.com

💡 Smartling is where translation meets intelligence, powering global growth with every word

💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate

💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – for a fraction of the cost and turnaround time of traditional translation

💡 In this episode Jason & Bryan discuss the extreme business opportunity and business case for translation and why NO merchant should operate without it on their website

Enjoy!