💡 Bryan is the CEO of Smartling - https://www.smartling.com

💡 Smartling is where translation meets intelligence, powering global growth with every word

💡 Smartling is built to make you extraordinarily productive, Smartling is the best way to translate

💡 Smartling integrates to your tech stack, automates workflows, and translates with AI at scale – for a fraction of the cost and turnaround time of traditional translation

💡 In this episode Jason & Bryan discuss the extreme business opportunity and business case for translation and why NO merchant should operate without it on their website

Enjoy!

📦 Nick is the Vice President, Technology Strategy & Solutions at ProfitOptics - https://www.profitoptics.com

📦 Nick is also a well known figure in the AI for Wholesale Distribution world

📦 Nick has been helping Distributors practically apply AI in their operations for the last couple of years

📦 In this episode, Jason & Nick discuss what is holding Distributors back as they navigate the brave new world of AI and how to leverage it to help streamline and grow their businesses

Enjoy!

🎓 Dan is the Co-Founder & CEO of Unbound Merino - https://unboundmerino.com

🎓 Unbound Merino is a performance Merino knitwear manufacturer and DTC retail brand

🎓 Unbound Merino's clothing is designed to help you pack and own less so you can focus your energy on the experiences that matter most

🎓 Dan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Enjoy!

💡 Michael is the Founder & CEO of Fanfare - https://fanfare.io

💡 Fanfare turns product launches into immersive experiences for today's experiential fans, creating hype-driven campaigns that excite audiences, deepen loyalty, and deliver real-time insights

💡 Fanfare delivers built-in messaging, interactive rewards, and frictionless data capture

💡 Fanfare is your unfair advantage in experiential commerce - turning hype into connection, anticipation into obsession, and casual customers into lifelong fans

💡 In this episode Jason & Michael discuss 'drop' based culture and commerce initiatives and how brands can leverage anticipation & FOMO to drive customer connection and engagement

Enjoy!

📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos

📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts

📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs

📦In this conversation, Jason & Aaron cover the following key topics:

5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow

Enjoy!

🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co

🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency

🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

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🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓 Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Enjoy!

💡 Shane is the Owner of TraceFuse - https://tracefuse.ai

💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines

💡 TraceFuse files cases for you, so you don’t have to lift a finger

💡 TraceFuse is 100% Amazon TOS compliant

💡 In this episode Jason & Shane discuss how bad reviews can kill your Amazon performance and how to easily get rid of them when they violate Amazon's rules (hint: many do!)

Enjoy!

📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com

📦RevMethods is specialist B2B website visitor identity resolution platform

📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors

📦RevMethods enhances the customer experience with personalized interactions based on visitor data

📦In this episode, Jason & Brad discuss how important it is for B2B suppliers to recognize their high value, highly targeted ICP, unauthenticated website visitors that they can then get into engaging outreach campaigns in highly targeted ways

Enjoy!

🎓Tomer is the Founder & CEO of Peak Momentum & Massive Influence - https://www.massiveinfluence.co

🎓Tomer is also the Co-Founder of the Social Gems Influencer Management Platform - https://socialgems.io

🎓Tomer was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!

------------------------------------------

🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast

🎓Mentoring Moments is composed of clips taken from ⁠Jason's eCommerce Q&A's - ⁠⁠⁠⁠⁠https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood⁠⁠⁠⁠⁠

🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertise

Enjoy!

💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com

💡Passport is a cross-border eCommerce services provider

💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services

💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ countries, In-country enablement to mitigate de minimis changes, Duty drawback support to recover import fees, Expert tax, tariff, product and regulatory assistance, Growth-focused internationalization services, Local banking and payment options and more

💡In this episode Jason & Alex discuss the biggest challenges of selling and shipping goods cross border and how brands can best manage this at scale, with ease

Enjoy!