Links & Deets

Guest: Sawyer Frank, SVP of Sales at RepSpark

Website: https://www.repspark.com

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Sawyer Frank, SVP of Sales at RepSpark and a renowned B2B eCommerce authority.

Sawyer details his career trajectory from collegiate athlete and safety glove territory manager to leading sales at Elastic Suite, OroCommerce, and now RepSpark.

Together, Jason and Sawyer dismantle the complexities of modern B2B wholesale distribution across apparel, footwear, and golf.

They explore the shift from COVID-driven panic adoption to strategic digital infrastructure, why vertical specialization beats generic platforms and how RepSpark's strategic alignment with the PGA of America powers a 14,000 dollar average lift per member-guest golf tournament.

They also discuss RepSpark's 22 million dollar private equity backing, headless conversational AI across Slack and Teams, and why embedded supply chain infrastructure is redefining the B2B buyer-seller relationship.

Timestamps

• [0:00:00] - Welcome Sawyer Frank, SVP of Sales at RepSpark and B2B eCommerce authority
• [0:01:10] - From collegiate athlete to industrial safety glove rep: Sawyer's origin story
• [0:03:15] - Entering B2B tech: Scaling Elastic Suite, OroCommerce, and transitioning to RepSpark
• [0:05:38] - The silver tsunami and COVID-19: Catalyst moments forcing digital shift in B2B
• [0:08:56] - Decoding RepSpark: Solving wholesale procurement for apparel, footwear, and accessories
• [0:11:25] - Dominating golf wholesale: Strategic alignment with PGA of America and B2B2C tournament models
• [0:14:42] - Independent pro shops vs. big box retail: Why the big B wins in EDI
• [0:18:50] - High-end white-glove customization: Embroidery, embellishments, and unified buyer portals
• [0:22:20] - Vertical specialization vs. generic platforms: Faster time-to-value without heavy customization
• [0:28:50] - The future of RepSpark: 22 million dollar PE backing, M&A strategy, and network effects
• [0:33:00] - Becoming embedded infrastructure: How B2B2C models (PCNA, Granger) protect market share
• [0:38:35] - Conversational AI and headless B2B: Conducting commerce over WhatsApp, Slack, and Teams
• [0:44:50] - Beyond the screen: Two kids under two, car collecting, and swapping Alfa Romeo transmissions
• [0:46:37] - Flipping the script: Sawyer asks Jason about getting locked in a karaoke security room

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Links & Deets

• Guest: Phil Rees, Founder of SHIPMAX
• Website: https://www.shipmaxinternational.com

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood is joined by Phil Rees, Founder of SHIPMAX and MD UK & Ireland of Gothia Digital Solutions.

Phil pulls back the curtain on the opaque world of third-party logistics, exposing why traditional 3PL directories are failing brands and how ShipMax is disrupting the space with a fully vetted, zero-commission matchmaking service.

Phil also details how Gothias's OCR and AI technologies are eradicating decades-old paper trails in customs clearance. From surviving the unpredictable waves of day-rate consulting to deploying autonomous AI agents, second brains, and digital avatars to scale his business,

Phil shares a masterclass in modernizing supply chain operations. If you want to know how to navigate the complex world of eCommerce fulfillment or leverage AI for massive productivity gains, this is a must-listen.

Timestamps

• [0:00:00] - Welcome Phil Rees and the confession of a terrible podcast guest
• [0:01:45] - The quest for a company car: Phil's accidental entry into postal logistics
• [0:04:30] - Killing paper trails: How Goteo uses AI and OCR to automate customs clearance
• [0:10:00] - Beyond freight forwarding: The true scope of ShipMax consulting and logistics
• [0:16:00] - The Trump effect: How trade tariffs birthed ShipMax's global 3PL matchmaking network
• [0:18:00] - The dark side of 3PL directories: Why zero due diligence is hurting eCommerce brands
• [0:24:00] - A zero-commission model: How ShipMax aligns operational, commercial, and cultural fit
• [0:33:00] - Escaping the day-rate trap: Scaling a consulting business into a recurring revenue marketplace
• [0:39:00] - Categorizing 3PLs: From local heroes to enterprise giants and frozen freight gaps
• [0:47:00] - AI productivity hacks: Using Claude, Eleven Labs, and scraping agents for lead generation
• [0:55:00] - The magic wand: Solving the devastating environmental impact of global eCommerce waste
• [0:58:30] - Flipping the script: Jason reveals the selfish truth behind recording 700 podcast episodes

THE ECOMMERCE EDGE Podcast Home⁠

Links & Deets

• Guest: Emma Jones, Founder of Amp'd
• Website: https://www.ampdaxo.com/en/

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Emma Jones, Founder of AMPD and former Strategic Partnerships Lead for the UK Department for Business and Trade.

With over 25 years of experience in digital marketing—ranging from launching one of Dubai's first digital agencies to navigating the transition from early 5-cent Google AdWords to modern SaaS platforms—Emma brings a wealth of hard-earned expertise to the table.

Together, Jason and Emma break down the seismic shift from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

They explore why rigid 1-to-3 word Google search queries are giving way to context-rich, conversational AI prompts across platforms like ChatGPT, Claude, Perplexity, and Copilot.

Emma details how AMPD's AI citation intelligence platform empowers challenger and enterprise brands alike to gain visibility across 10 chat LLMs in 18 languages, build authentic brand authority on channels like Reddit and Substack, and future-proof their eCommerce discovery strategies.

Timestamps

• [0:00:00] - Welcome Emma Jones, Founder of AMPD & London B2B eCommerce World Event recap
• [0:01:45] - 25 years in digital: Launching Dubai's first digital agency and 8 years with the UK Department for Business and Trade
• [0:03:30] - The evolution of digital marketing: Transitioning from physical media to Google Analytics and 5-cent AdWords
• [0:08:00] - Early SEO battlegrounds: Black-hat tactics, OS Commerce, Flash sites, and the 2013 mobile-first shift
• [0:11:00] - Search engines vs. LLMs: Why the current AI discovery wars feel like the mid-1990s
• [0:12:30] - The death of 3-word searches: Conversational AI prompts vs. traditional Google keyword queries
• [0:15:00] - Leveling the playing field: How chat LLMs allow challenger brands to steal market share from incumbent giants
• [0:17:30] - Automatic commerce vs. conversational discovery: How modern AI shoppers evaluate and buy products
• [0:22:00] - Beyond LinkedIn: Building AI-indexed brand authority on Reddit, Substack, and podcasts
• [0:25:30] - Overcoming content fatigue: Why the "human in the loop" is essential for AI creative strategy
• [0:27:30] - What is AMPD? End-to-end AI citation intelligence across 10 chat LLMs in 18 languages
• [0:30:00] - The AMPT Framework: Analyze, Map, Produce, and Deploy AI brand citations
• [0:36:00] - Measuring AI ROI: Converting citation frequency into traffic, CAC benchmarks, and schema tools
• [0:39:30] - The future of AMPD: Live API integrations connecting product catalogs, PIMs, and DAMs directly to LLMs
• [0:43:00] - Secret anthropologist: Global travel, language skills, and understanding cross-border eCommerce behavior
• [0:47:00] - Flipping the script: Emma asks Jason about rescue dogs and leaving Southern California for NZ and Mexico

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Episode deets & links:

📦 In this special episode of the Pod, Jason is one of 3 expert guests on this B2B eCommerce focused episode of the 'eCommerce Explored' Webinar series, hosted by Chloë Thomas

📦 Chloë:

• Hosts the eCommerce MasterPlan and Keep Optimising Podcasts
• Is Editor-in-Chief at eCommerce Tech
• Has been in eCommerce for nearly 20 years, including 10 years running a marketing agency
• Is a LinkedIn Retail Top Voice
• Has written 5 bestselling books about eCommerce marketing & success

📦 This episode originally aired in 2025 but the lessons are still very applicable & relevant today!

📦 Thanks for hosting us Chloë!

In this webinar, the panel of B2B eCommerce experts are discussing what you need to do to make B2B eCommerce work for your brand.

This session is for you if:

• You're a B2B business looking to grow your online sales
• You're a DTC brand looking to grow wholesale sales to other retailers
• You want to grow online sales to business customers

Tune in to find out:

• How to work out what you should be doing with B2B eCommerce
• The functionality that's a must-have
• Tips on growing B2B sales

The Expert Panel includes:

• Alex Weston, SparkLayer
• Kathleen Sullivan Garman, SullyGarman & Associates
• Jason Greenwood, Greenwood Consulting

Links & Deets

• Guest: Nicolette McIntyre, Co-Founder & CCO of Milked Media Inc.
• Website: https://www.milkedmedia.com
• LinkedIn: https://www.linkedin.com/in/nicolettemcintyre

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicolette McIntyre, Co-Founder & Chief Creative Officer of Milked Media Inc.

Nicolette shares her inspiring journey from fashion designer and stylist to co-founding an award-winning digital creative agency specializing in fashion, beauty, jewelry, and lifestyle eCommerce brands.

Nicolette breaks down why niching down transformed their business model, how to talk clients "off the ledge" during short-term ROAS fluctuations and why an over-reliance on a single marketing channel poses massive risk for growing retailers.

They also explore practical AI integration - from using Claude for agency operations and bid strategy to Adobe Firefly for creative production - and why authentic brand storytelling and visible founder leadership are non-negotiable for scaling eCommerce brands today.

Timestamps

• [0:00:00] - Welcome Nicolette McIntyre, Co-Founder & CCO of Milked Media Inc. & California climate banter
• [0:01:45] - From fashion designer and stylist to agency co-founder: Nicolette's origin story
• [0:03:00] - Niching down into eCommerce fashion, beauty, jewelry, and lifestyle brands
• [0:04:30] - Managing agency dynamics: Client retention, managing expectations, and preventing burnout
• [0:08:00] - Talking clients "off the ledge": Avoiding tunnel vision on daily ROAS fluctuations
• [0:10:30] - Single-channel reliance risk: Why retailers must diversify across paid ads, email, and organic
• [0:12:30] - Holistic growth strategy: Balancing wholesale, brick-and-mortar, and direct-to-consumer
• [0:14:30] - AI in agency operations: Leveraging Claude for bid strategies and agency workflows
• [0:17:30] - Human critical thinking vs. AI hallucinations: Why domain expertise still trumps AI bots
• [0:20:00] - Treating AI as a digital employee: Prompt engineering and continuous training
• [0:23:30] - Post-production efficiency: Using AI tools to accelerate creative output
• [0:25:30] - Harnessing AI in creative design: Adobe Firefly, generative fill, and authentic brand storytelling
• [0:27:30] - Fractional agency teams vs. in-house FTEs: Scaling brands to $300k–$1M+ monthly revenue
• [0:30:30] - Agency business metrics: Transitioning from "agency yacht" dreams to operational profitability
• [0:34:00] - Client acquisition channels: Balancing cold email, agency organic content, and referrals
• [0:38:00] - Founder visibility in 2026: Why brand leaders must be the visible face of their business
• [0:41:00] - Award-winning milestones: Winning the 2025 Meta Agency Award and aiming for Cannes Lions
• [0:44:30] - Magic wand moment: Raising design standards and making eCommerce visually compelling
• [0:47:30] - Flipping the script: Nicolette asks Jason about recording 700 podcast episodes and paying it forward

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Skip Wilson, CEO of Draft Media Partners - a premier advertising technology and execution platform.

Skip shares his fascinating journey from a 16-year-old copywriter learning WordPress from a Barnes & Noble book to executive roles at Time Warner and Vice President of Digital Media at iHeartMedia, before founding Draft.

Skip unpacks how Draft evolved from a SaaS ad forecasting tool into an all-in-one ad execution infrastructure providing programmatic media buying, cross-channel attribution, and household-level targeting with zero platform fees or retainers.

Together, Jason and Skip tackle the truth behind the "cookiepocalypse", why cookie consent banners add needless friction, how to execute TikTok Shop and retail media strategies, and why Customer Acquisition Cost (CAC) profitability on the first order must be every eCommerce brand's north star metric.

Guest Info & Links

Guest: Skip Wilson, Founder & CEO of Draft Media Partners

Website: https://draftmediapartners.com

Timestamps

• [0:00:00] - Welcome Skip Wilson, CEO of Draft Media Partners & South Carolina weather banter
• [0:01:00] - From 16-year-old copywriter to iHeartMedia VP: Skip Wilson's origin story
• [0:02:00] - The pivot of Draft Media Partners: From SaaS forecasting tool to execution platform
• [0:03:30] - Building a 10-module all-in-one ad management, reporting, and attribution platform
• [0:05:30] - Demystifying programmatic advertising: Audience-first vs. website-first media buying
• [0:07:30] - Omnichannel household targeting across Connected TV, social, audio, and direct mail
• [0:09:00] - Unlocking retail media networks: Amazon, Walmart, and Target PPC without high minimums
• [0:11:00] - TikTok Shop strategies: Storytelling top-of-funnel vs. retargeting bottom-of-funnel
• [0:12:30] - Automated ad audits: Benchmarking campaign metrics against industry standards
• [0:14:30] - Solving attribution: Why household-level NAPE data beats last-click search bias
• [0:18:00] - The "cookiepocalypse" red herring: Browser-level tracking and consumer targeting realities
• [0:21:00] - Privacy fiction vs. friction: Cookie consent banners, SMS opt-ins, and user behavior
• [0:24:30] - Ideal Customer Profile (ICP): Empowering agency partners and brand marketing teams
• [0:25:30] - The zero-fee model: How Draft monetizes through spend volume without retainers
• [0:27:00] - Preparing for future ad fragmentation: ChatGPT, Disney, and Apple ad networks
• [0:29:30] - AI in ad ops: Reducing media plan and match-back turnaround times from 72 hours to instant
• [0:31:30] - The North Star metric: Why Customer Acquisition Cost (CAC) is the only metric that matters
• [0:32:30] - First-purchase profitability vs. the dangerous myth of the repeat purchase "be-back bus"
• [0:34:00] - Flipping the script: Jason Greenwood predicts the future of chat-driven eCommerce interfaces

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

📦 In this special episode of the Pod, Jason guests on A BROADcast for Manufacturers Podcast with Hosts Lori Highby, Kris Harrington and Erin Courtenay

📦 This episode originally aired in May 2025

📦 Thanks for hosting me ladies!

Episode Overview

In this episode of A BROADcast for Manufacturers, hosts Lori Highby, Kris Harrington, and Erin Courtenay sit down with B2B eCommerce specialist Jason Greenwood, founder of Greenwood Consulting and host of THE ECOMMERCE EDGE Podcast.

Jason shares actionable insights on driving digital transformation within traditional, family-owned manufacturing businesses. He explains how to overcome internal pushback from sales teams by giving them digital "superpowers" rather than trying to replace them with technology.

The conversation dives deep into the changing demographic of B2B buyers—71% of whom are now millennials or Gen Z—and how multimodal and agentic AI are allowing manufacturers to meet buyers wherever they choose to transact.

Jason also clarifies the critical differences between B2C "shopping" and B2B "procurement" efficiency, defining what a true B2B self-service portal looks like, and why fixing aging back-office technology and poor data structures is essential before launching a new eCommerce platform.

Timestamps

• [0:00:00] - Pre-show cocktail banter: French 75s, Old Fashioneds, and the Monte Carlo cocktail recipe
• [0:03:34] - Welcome guest Jason Greenwood & celebrating 500 episodes of The eCommerce Edge Podcast
• [0:06:47] - Overcoming internal resistance to digital transformation in manufacturing
• [0:07:45] - The generational shift: Navigating the 71% millennial and Gen Z B2B buyer demographic
• [0:10:25] - Empowering sales reps: Providing digital "superpowers" rather than replacing human relationships
• [0:13:00] - Meeting buyers where they are: Multimodal AI and automated document parsing with Motivate
• [0:18:55] - The future of B2B procurement: Agentic AI and autonomous agent-to-agent transactions
• [0:21:46] - Unpacking true B2B self-service: Building digital service layers (DSLs) beyond basic checkout
• [0:28:02] - B2C vs. B2B buying experiences: Task-driven procurement efficiency vs. aspirational shopping
• [0:32:33] - 3-to-5 year digital strategy: Balancing internal business efficiency with external customer value
• [0:35:08] - Uncovering technical debt: Fixing back-office technology, structured product data, and stack architecture
• [0:37:34] - "I Just Learned That" segment: Life event buying triggers, cat allergies, and high-dose Vitamin C tips
• [0:40:33] - The "Doorway Effect" psychological phenomenon and cognitive event boundaries
• [0:42:24] - Mexican logistics quirks: Pathway addresses vs. street addresses and shipping recommendations

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Guest: Jimmy Fursman, B2B eCommerce Consultant, Nomad & Former Senior Solutions Engineer at BigCommerce

Episode Overview

In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood catches up with Jimmy Fursman - digital nomad, former agency executive, and former Senior Solutions Engineer at BigCommerce. Dialing in via Starlink from his sailboat in the San Juan Islands, Jimmy shares his unique career evolution from childhood coder and art school graduate to web developer and enterprise B2B eCommerce strategist.

Together, they take a deep dive into the history of internet commerce, the real-world complexities of B2B digital transformation, and why out-of-the-box platforms often struggle with enterprise B2B requirements like CPQ, pricing rule waterfalls, and ERP integrations.

Jimmy also reveals how he leverages modern AI agentic tools like Claude Code in his consulting practice, the dangers of AI-generated RFPs, and his candid perspective on data privacy and the blurring lines between eCommerce platforms and payment gateways.

Timestamps

• [0:00:00] - Dialing in via Starlink from a sailboat in the San Juan Islands & the digital nomad lifestyle
• [0:04:00] - Planning a 3-week offshore sailing expedition down the Baja Coast to La Paz
• [0:08:00] - Tech origins: Coding on Apple IIc computers, C++, and pivoting to art school
• [0:11:00] - Bridging art and code: Transitioning into Web 2.0 layout design and front-end development
• [0:13:00] - The birth of eCommerce: Installing PayPal for non-profits and early WordPress shop plugins
• [0:14:00] - Internet nostalgia: Pre-internet memories, dial-up modems, early VoIP, and the Nokia WAP browser
• [0:25:00] - How asynchronous shopping and delivery apps like Instacart changed consumer behavior
• [0:31:00] - Agency acquisition history and transitioning to BigCommerce as a Solutions Engineer
• [0:34:00] - Dissecting BigCommerce’s Bundle B2B acquisition and underlying cloud infrastructure
• [0:38:00] - B2B pricing complexity: Fixing 15-day CPQ lead times with native pricing rule waterfalls
• [0:45:00] - Composable trends vs. "boring" profitable tech in the $20M–$200M mid-market space
• [0:50:00] - Practical AI applications in eCommerce: Using Claude Code, answer engines, and managing AI RFP cycles
• [0:56:00] - Why 26 years of human domain expertise and context still trump AI LLMs
• [1:06:00] - The "unholy alliance": Payment gateway monetization, consumer privacy, and data ownership
• [1:11:00] - Flipping the script: Favorite regional Mexican foods, street tacos, and coastal travel gems

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Episode Overview

In this high-impact episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood catches up with Neil Twa, Founder of Voltage Holdings and Caiman Data Systems (https://voltagedm.com).

Moving past outdated "done-for-you" automation schemes and hype-filled AI promises, Neil breaks down how true domain expertise paired with a customized AI technology layer is revolutionizing modern brand portfolio management.

Discover how Neil's team manages 30+ D2C brands doing $25M+ using just 3 human operators, how to build strict guardrails into AI models to eliminate multi-thousand-dollar hallucinations and why true enterprise value is created through predictive multi-channel strategy across Amazon, TikTok Shop, Walmart, and Shopify.

FREE BOOK OFFER

Neil has generously offered 10 free copies of his new book:

"Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience"

to THE ECOMMERCE EDGE Listeners!

To claim your free copy, go here: https://info.voltagedm.com/podcast-free-book and apply the code GWCVOLTAGE on that page and their system will handle the rest.

Timestamps

• [0:00:00] - Introduction to Neil Twa and how his D2C acquisition and acceleration model evolved since 2024.

• [0:01:43] - Managing 30 brands with only 3 human operators using custom AI operating procedures and certified Amazon APIs.

• [0:03:26] - The origins of Caiman Data Systems and why domain expertise is non-negotiable for guarding against AI hallucinations.

• [0:06:48] - Experience as a Service (EaaS): Combining human strategic coaching with software, skills, and AI loops.

• [0:08:52] - Masking productivity with activity: Why unguided AI adoption fails and how end-to-end data integration drives real bottom-line gains.

• [0:11:42] - Applying the EOS framework to modern AI workflows to achieve predictive operational execution.

• [0:14:02] - Eliminating single-point SaaS tools and agencies by unifying Amazon, TikTok Shop, Walmart, and Shopify via Model Context Protocol (MCP).

• [0:18:29] - Launching 5 fully AI-operated D2C brands past $100k revenue and understanding the dual-structure pricing model.

• [0:20:41] - Tool stack consolidation: How brands cut $5k-$7k/month by replacing fragmented research and inventory management tools.

• [0:22:42] - Target ICP: Why early-stage and 8-figure brands benefit from structuring operational systems around exit-driven capitalization.

• [0:24:39] - Removing the owner (RTO) to maximize M&A multiples and why multi-channel expansion (Shopify, Amazon, TikTok, Walmart) is essential.

• [0:28:16] - Assessing current LLM capabilities, AGI timelines, agentic frameworks, and the power of loop engineering.

• [0:31:02] - Future roadmap for Caiman Data Systems and a sharp critique of predatory "done-for-you" Amazon automation claims.

• [0:33:55] - Free Book Offer: How to claim 1 of 10 free copies of 'Almost Automated Income with FBA'.

• [0:35:46] - Guest Question: Jason Greenwood shares predictions on local open-weight LLMs, escalating agentic token costs, and hardware shifts.

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast

Summary

Brian Hirt from CueCode shares how his platform leverages AI and data analytics to transform B2B sales and distribution. Discover how personalized recommendations, operational guidance, and AI-driven insights can revolutionize your sales strategy and customer engagement.

Links

• Brian Hirt
• CueCode - https://www.cuecode.io

Key Topics

• The evolution of B2B sales and distribution
• How AI and data analytics enable personalized recommendations
• Operational guidance for sales reps through AI cues
• Identifying catalog gaps and cross-sell opportunities
• Integrating AI into existing workflows and tech stacks
• Incentivizing sales reps with AI-driven promotions
• Building scalable AI platforms without formal coding skills
• The importance of deterministic AI outputs in distribution
• Addressing the generational shift in sales and digital adoption
• Future opportunities and roadmap for AI in B2B sales

Time Stamps

• 00:00 Introduction to Brian Hirt and CueCode
• 03:45 How digital commerce can enhance sales strategies
• 08:21 Operationalizing sales strategies with AI cues
• 12:00 Personalized experiences in e-commerce channels
• 15:07 Retail vs. B2B personalization differences
• 19:59 Using clustering algorithms for account classification
• 22:22 Integrating guidance into existing workflows
• 23:58 Incentivizing sales with AI-driven promotions
• 25:54 Building a scalable AI platform without formal coding
• 28:10 The future of AI in distribution and sales
• 29:15 Upcoming features and roadmap for CueCode
• 37:10 Using visualizations and contextual data in decision making
• 44:24 The misconception of AI replacing domain expertise
• 45:11 Brian's outside interests: outdoor ice rink hobby
• 46:27 How to contact Brian and learn more about CueCode
• 46:53 Brian's question to Jason about data and personalization
• 48:20 The generational shift in B2B sales and AI adoption
• 50:20 Overcoming resistance from experienced sales reps
• 52:28 Proving AI value through low-risk pilots
• 54:49 Final thoughts and future of AI in B2B sales

THE ECOMMERCE EDGE Podcast Home⁠