Why do smart, capable people stall on ideas they actually care about?

In this episode of Rabbit, Rabbit, Kristine and her cofounder Danielle unpack a pattern they see everywhere, high performers who aren't failing, but drifting. The business idea you revisit every Sunday night. The creative project that's been "almost started" for years. The next chapter that lives in a notes app called Maybe Someday.

This episode breaks down why stalling has nothing to do with laziness or lack of ambition and everything to do with staying abstract. When ideas never get contained, they stay safe… and nothing moves.

You'll hear:

• Why "drift" looks productive but quietly kills momentum

• How smart people confuse talking, planning, and researching with progress

• The real reason starting feels scarier than staying stuck

• Why perfectionism is often just fear dressed up as taste

• The hidden cost of staying in potential instead of proof

• How simple structure (not motivation) creates clarity and forward motion

If you've been circling the same idea for months — or years — this episode is your mirror. You don't need a five-year plan. You don't need more discipline. You need a container that turns endless thinking into one real step.

✨ Mentioned in this episode: Kristine and Danielle's live, 90-minute working session From Idea to Action, designed to help you turn one idea into a clear, simple 30-day marketing plan you'll actually follow. 📅 Friday, January 30 | Live on Zoom Learn more at ooo-marketing.com/bootcamp

Because clarity isn't something you wait for. It's something you build — one contained step at a time.

Rabbit, Rabbit. Go create your own luck.