Rabbit, Rabbit

I can sleep. What I couldn't do for a long time was let my brain close out the day. After a client job in events, where I was in bed at 4 AM and answering Slack at 8 AM to look dedicated, I learned the problem was never the sleep. It was having nowhere to put everything still running.

In this episode, I walk through what finally worked for me, including my full close-out-the-day routine, start to finish.

In this episode:

• The 8 AM Slack: Why I answered instantly on two hours of sleep, and the belief about response time I carried out of corporate
• Women and sleep: Women are about 40% more likely to have insomnia, and poor sleep hits their mood harder
• Hours needed, women vs. men: The official guidance is the same, but women sleep 11 to 30 minutes longer on average. Here's why
• My shutdown routine: Notebook, calendar, or Slack for tomorrow's items, then the TV room, candle, magnesium or tart cherry seltzer, and a phone that goes in the drawer
• Build your own: The structure to steal, so you're not copying mine

If you left the job but kept the pattern, start here.

Rabbit, Rabbit: Redefining Work & Life

CONNECT

Website: OOO-Marketing.com📸 Instagram: @outofofficemarketing

RESOURCES TO ELEVATE YOUR WORK & LIFE

📧The RebOOOt Newsletter: ooo-marketing.com/newsletter ✨ Download resources + guides: ooo-marketing.com/digitalshop

💻 Workshops & 1:1 Sessions: ooo-marketing.com/copilot

You don't need a better idea, more time, or the "right" moment; you need a start date and thirty days of showing up without dabbling. In this episode, Kristine breaks down why most new habits, launches, and side projects stall out in the first few weeks (it's not a discipline problem, it's a structure problem), names the exact excuses that keep smart, capable women stuck in idea-mode, and gives a concrete framework for actually launching the newsletter, podcast, or service you've been sitting on.

What you'll learn:

• Why willpower isn't the issue — and what's actually missing when a new habit doesn't stick
• The "no dabbling" rule — why doing something once doesn't count, and what consistency for 30 days actually requires
• The five excuses that keep people stuck — and how to hear yourself using them in real time
• A concrete first step to finally launch the thing you've been delaying, starting this week

If you've been meaning to start a newsletter, launch a podcast, or open up your services and keep putting it off, this episode gives you the exact reframe (and the first move) to finally do it.

Ready to build the actual map instead of another good intention? Grab From Idea to Action, the 90-minute workshop that turns your idea into a real 30-day plan.

Led by OOO-Marketing's experienced co-founders, you'll walk away with:

✅ A clear, confident message you can actually say out loud (and post online) ✅ A simple 30-day marketing plan that fits your real capacity✅ A strategy that gets you out of your head and into action ✅ BONUS CONTENT PACK: A 30-Day Content Calendar, The OOO Content Swipe File (so you're never starting from scratch) ✅ BONUS AI ACCELERATOR PACK: AI-Powered Marketing Prompt Pack, Using Your Voice Profile with AI ✅ Written Feedback on Your Finished Plan ✅ 1:1 Accountability Touch Base

START NOW: ooo-marketing.com/bootcamp

Create your own luck. Rabbit, Rabbit. 🐇 MORE RESOURCES:

Website: OOO-Marketing.com📸 Instagram: @outofofficemarketing 💼 LinkedIn: @OOO-Marketing

The RebOOOt Newsletter ooo-marketing.com/newsletter

The more expertise you have, the harder it is to explain what you do simply. On this episode of Rabbit, Rabbit: Redefining Work & Life, I name a pattern I see constantly in smart, capable women building something of their own: the expertise trap. The more you know, the more nuance you can see, so your brain defaults to giving the complete answer instead of the simple one. That is why your about page still sounds like a resume, why your elevator pitch keeps changing, and why your LinkedIn headline lists five things separated by dots.

I break down where this pattern comes from, why it served you for ten or twenty years in a corporate job or another brand environment, and why it stops working the moment you are building something of your own. I share what this looked like for us at OOO-Marketing when we expanded past our original network and had to learn how to talk about the new thing without leading with our old titles. Then I walk through the framework I use with every client and in our own business: One Person, One Problem, One Outcome. Not a demographic. Not a list of services. A specific person, a specific problem, a specific outcome, whether you are pivoting out of a corporate career, building a personal brand, or trying to sell your art for the first time.

Getting specific is not exclusion; it is recognition. Generalists get compared on price. Specialists get sought out by name. If you have been rewriting your messaging longer than you want to admit, or you can't quite send the pitch, the RebOOOt Identifier is where we start. The link is in the show notes.

Rabbit, Rabbit. Create your own luck.

CONNECT

Website: OOO-Marketing.com📸 Instagram: @outofofficemarketing 💼 LinkedIn: @OOO-Marketing | Kristine Scichilone

The RebOOOt Newsletter ooo-marketing.com/newsletter

The RebOOOt Sessions https://www.ooo-marketing.com/reboootsessions RESOURCES TO ELEVATE YOUR WORK & LIFE ✨ Download resources + guides: ooo-marketing.com/digitalshop 💻 Workshops: ooo-marketing.com/copilot

What is a portfolio career, really? Kristine breaks down the 40-year-old idea everyone thinks is new and why it's about risk, not passion. A portfolio career is a working life built on multiple income streams, roles, and projects, instead of one full-time job with one employer. The term isn't new: it was coined by management thinker Charles Handy back in the 1980s, decades before "multi-hyphenate" was a LinkedIn buzzword.

In this episode, Kristine breaks down what a portfolio career actually is with examples. Plus we cover the four common shapes portfolio careers fall into: fractional work, one-expertise-many-formats, multi-hyphenate creative, and "pays today, pays later."

In this episode:

• What a portfolio career actually is (and who coined the term)
• Two real-world models of what one can look like
• The 4 shapes portfolio careers commonly take
• Why "what do you do" doesn't fit in one sentence anymore
• The real reason to build one: risk management, not passion
• Why this isn't just a founder problem

Resources RebOOOt Sessions ooo-marketing.com/reboootsessions

Every time I walk into a new project, the first all-hands meeting, the first Zoom with a team that's been in it for months, my brain does the same thing.

How am I going to catch up. Will they figure me out.

Not because there's anything real to figure out. But because my first instinct is to assume everyone in that room knows more than me.

It took me an embarrassingly long time to see what was actually happening: they'd been briefed on this since day one. I was walking in on day 90.

That's not imposter syndrome. That's a context gap. And those are not the same thing.

In this episode of Rabbit, Rabbit, I'm breaking down what we keep getting wrong about imposter syndrome at work, why confidence gets mistaken for competence, what it really feels like to leave a major brand behind and rebuild your credibility from scratch, and why the most dangerous version of imposter syndrome isn't the one you have. It's the one the person next to you doesn't.

This episode is for you if: You're stepping into new projects or teams; You've made a career pivot and the old confidence signals don't apply anymore; You've gone from corporate to founder and can't figure out why you feel less certain than you used to; You're tired of imposter syndrome advice that doesn't match your actual experience. Or all of the above.

Ready to build your foundation? RebOOOt Sessions, a structured working session with OOO-Marketing where you build your personal brand foundation or build the foundation for you next pivot. Identify your real gaps, and leave with actual output. ooo-marketing.com/reboootsessions

Create your own luck. Rabbit, Rabbit. 00:00 — Introduction: The Day 90 Feeling

01:00 — Context Gap vs. Competence Gap

02:15 — Why the Room Keeps Nodding at the Wrong People

03:25 — The Dangerous Flip: When the Doubt Is Accurate

04:30 — What Happens When the Logo Stops Doing the Work

05:45 — The Three Types of Imposter Syndrome

06:55 — The Question Actually Worth Asking

07:55 — Building Clarity: RebOOOt Sessions

09:00 — Day 90 Is a Vantage Point

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Episode 145: Summer Should Be Fun

This one's a little different.

No framework. No guest. No big strategic reveal.

Just me, being honest with you about something I've thought about more than a normal person should think about anything: Rabbit, Rabbit is taking a summer.

Not disappearing. Not going on hiatus in that way, where podcasts go on hiatus and then vanish into witness protection. None of that. Just summer hours, one episode a month for June, July, and August, and then we come back in September with a show that's had real room to become something better.

In this episode, I explain the whole thing. The real reasons, not the tidy version. Why a podcast on a tight schedule is a hungry animal. Why you can't make a good show about building a deliberate life while you're personally living a frantic one. And why the three summer episodes I'm saving for you are the ones I didn't want to rush.

I also give you your challenge for the summer — because if I'm stepping back from something on purpose before something forces me to, you should be too.

Rest isn't the reward for the work. Sometimes it's the strategy.

One more thing: if you just listened to Episode 144 — The Permission Problem — consider this me taking my own advice. Out loud. In public.

Go have a summer. The real kind. We'll compare notes in September.

CONNECT

Website: OOO-Marketing.com📸 Instagram: @outofofficemarketing

The RebOOOt Newsletter ooo-marketing.com/newsletter

GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot

E144 The Permission You're Waiting For Is Yours You keep telling yourself you just need a little more time. A little more certainty. One more round of research before you make the move. Here's the reframe: you don't have a readiness problem, you have a permission problem. And the two look almost identical. This episode is about the difference between a readiness problem and a permission problem, and why the second one keeps capable people stuck for years.

• Where you got wired to wait for a green light.
• How permission-seeking disguises itself as being responsible.
• And why nobody's coming to hand you the go-ahead, because that part's yours now.

No pep talk. The real conversation about why you're still waiting, and how to stop.

CONNECT

📸 Instagram: @outofofficemarketing MENTIONED IN THE EPISODE RebOOOt Sessions https://www.ooo-marketing.com/reboootsessions

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Stop Posting Like an Influencer When You're Trying to Build Something Real

If showing up online feels exhausting, it's not because you're bad at it; it's because you're following advice built for people whose full-time job is being visible. And you? You're trying to run an actual business.

In this episode, I'm breaking down why most visibility advice doesn't work for founders, consultants, and people building real businesses. We're talking about the difference between performing for the algorithm and actually making it easy for the right people to find you.

I'll walk you through my own messy attempts at social media—from launching a professional Instagram out of panic (visibility without clarity is exhausting), to realizing OOO Marketing's aesthetic content wasn't actually doing anything, to rebuilding our entire Instagram strategy around our new product, Co-Pilot.

You'll hear:

• Why "just post more" is terrible advice when you're already doing the actual work
• The difference between visibility for influencers vs. visibility for problem-solvers
• What actually matters: a point of view, a specific audience, and real consistency (not algorithmic anxiety)
• Permission to build in private, pick one platform, and sound like yourself
• Where I am now with OOO's Instagram and the shift from aesthetic content to building in public

Resources mentioned: From Idea to Action workshop, 90 minutes, $27, gives you actual clarity instead of more "post daily" advice. Grab it at ooo-marketing.com/bootcamp

CONNECT

Website: OOO-Marketing.com📸 Instagram: @outofofficemarketing

GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot

They told you to speak up more. Be more visible. Work the room.

And so you tried. You forced yourself into the open office, the networking events, and the constant collaboration.

And it worked, until it didn't.

Kristine explores what introversion actually is (and isn't), why workplace culture is built for extroverts, and how introverts can build careers that honor the way they're actually wired. This episode dives into where introverts excel, the hidden cost of performing extroversion, and how to lead from quiet, without apology.

In this episode:

• What introversion actually is (it's not shyness)

• Why modern workplace culture is built for extroverts and what that costs introverts

• Where introverts actually excel in leadership

• The burnout that comes from performing extroversion

• How to build a career around deep work, not visibility

• Why your quiet isn't a gap in your leadership, it's the source of it

This episode is for introverts who are done performing. And for anyone who's ready to lead from who they actually are.

Here's a question nobody's asking: how are the extroverts doing?

In this episode of Rabbit, Rabbit, Kristine and her extrovert co-founder Danielle have an honest, warm, and occasionally spicy conversation about what extroversion actually looks like, across personal life, work life, and leadership.

Not a personality breakdown. A real conversation between two people who work together every day and have very different wiring.

They get into:

• What people get wrong about extroverts (it's not about attention, it's about aliveness)

• The difference between visibility and effectiveness at work

• What extroverted leaders have to actively learn to do differently

• Why a packed social calendar can still feel hollow

• What extroverts actually need and why they rarely ask for it

• The honest version of the introvert-extrovert in-between

Whether you're a full extrovert, deeply introverted, or perpetually somewhere in the middle, this one's worth 30 minutes.

🎧 Rabbit, Rabbit. Create your own luck.

CONNECT

Website: OOO-Marketing.com 📸 Instagram: OOO: @outofofficemarketing HOST: Kristine IG: @kristine.scichilone CO-HOST: Danielle IG: @happiestinheels 💼 LinkedIn: @OOO-Marketing | Kristine Scichilone

RESOURCES TO ELEVATE YOUR WORK & LIFE ✨ Download resources + guides: ooo-marketing.com/digitalshop GOING SOLO AND NEED A MARKETING CO-PILOT OOO-Marketing.com/copilot