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E14: Scaling Creativity: How LIONS Uses Strategy & Structure for Creative that Performs with Paul Coxhill, COO at LIONS Insight
Creativity isn’t just a buzzword, it’s a business advantage.
In this episode of Content Kingdom, host David G. Ewing speaks with Paul Coxhill, COO of LIONS. Recorded live at Content Marketing World 2025, Paul unpacks how LIONS has evolved into a powerful ecosystem that not only celebrates creative excellence but also quantifies its impact. Lions offers research, advisory, and learning platforms that help brands link creativity directly to business results.
Paul also shares his own journey from CMO to CEO to COO, offering advice for marketing leaders who want to step into broader business roles. The conversation challenges long-held assumptions about creativity being “fluffy” by showing how creative consistency, internal frameworks, and measurable KPIs can drive shareholder value and profitability. Whether you’re a creative, a CFO, or somewhere in between, this episode offers a compelling case for taking creativity seriously at the leadership level.
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By David G. EwingCreativity isn’t just a buzzword, it’s a business advantage.
In this episode of Content Kingdom, host David G. Ewing speaks with Paul Coxhill, COO of LIONS. Recorded live at Content Marketing World 2025, Paul unpacks how LIONS has evolved into a powerful ecosystem that not only celebrates creative excellence but also quantifies its impact. Lions offers research, advisory, and learning platforms that help brands link creativity directly to business results.
Paul also shares his own journey from CMO to CEO to COO, offering advice for marketing leaders who want to step into broader business roles. The conversation challenges long-held assumptions about creativity being “fluffy” by showing how creative consistency, internal frameworks, and measurable KPIs can drive shareholder value and profitability. Whether you’re a creative, a CFO, or somewhere in between, this episode offers a compelling case for taking creativity seriously at the leadership level.