Today, we're going to look at something called “opportunity cost”. This phrase is actually from microeconomics, but we're not exactly looking at it from that standpoint. The opportunity cost is the benefit from an option not chosen. So opportunity cost is what you are forecasting going in favor of a different choice.
Shownotes: <a href="https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/" rel="external noreferrer noopener" target="_blank">https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/</a>

Today, we're going to look at something called “opportunity cost”. This phrase is actually from microeconomics, but we're not exactly looking at it from that standpoint. The opportunity cost is the benefit from an option not chosen. So opportunity cost is what you are forecasting going in favor of a different choice. Shownotes: https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/

Today, we're going to look at something called “opportunity cost”. This phrase is actually from microeconomics, but we're not exactly looking at it from that standpoint. The opportunity cost is the benefit from an option not chosen. So opportunity cost is what you are forecasting going in favor of a different choice.
Shownotes: <a href="https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/" rel="noopener noreferrer">https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/</a>

E142: What is Opportunity Cost?

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?

Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals. 
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way. 

In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls. 
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business. 
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

Business

Entrepreneurship

Marketing

Careers

Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies? Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you? Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values? Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals. But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results. Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way. In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls. Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business. My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.

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E142: What is Opportunity Cost?

E142: What is Opportunity Cost?