In this episode of CMOtalk Klaas and Adam talk to Ian Stewart, Chief Marketing Officer at TOMS. Ian has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. Now he’s responsible for the brand reset of shoe brand TOMS. Ian talks about what it takes to build an iconic brand and how to maintain that status.

E15 | Ian Stewart (TOMS) on brand building

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

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E15 | Ian Stewart (TOMS) on brand building

E15 | Ian Stewart (TOMS) on brand building

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