There’s a popular idea in business and life that things are either “good” or “bad.” In this episode, Donna Kunde and Londina Cruz break down that belief, exploring how our perceptions shape our outcomes much more than external labels ever could. They dive into the universal law of cause and effect, and what it truly means when we say “it just is.”

Why does this matter? Because when we attach personal judgment to our experiences, we often create extra suffering and struggle that isn’t necessary. As Donna Kunde and Londina Cruz discuss, the universe—or business, or life—responds not to what’s “good” or “bad,” but to the energy and expectation you bring. If we understand this, we unlock the door to changing our results from the inside out.

What You Need to Know

• Good and bad are personal labels, not universal truths.
• Our past experiences and emotional reactions shape how we judge events or outcomes.
• The universe, or the marketplace, is neutral. It reacts to our beliefs and perceptions, not to any built-in sense of fairness.
• Self-worth and expectation are key drivers that shape what we bring into our lives and businesses.

What You Need to Do

• Notice when you assign “good” or “bad” to something that happens in your business or life. Pause and ask: is this label helpful, or could I see this neutrally?
• Reflect on whether your reactions come from your own experience, or from patterns and expectations handed down by others (family, culture, prior workplaces).
• Pay attention to what you expect to happen. Are you expecting struggle, or do you believe success is possible for you?
• Practice seeing events as simply “what is,” then consciously choose your response—rather than letting old labels dictate your next move.

Your Next Step

Spend a few minutes each day this week tracking your thoughts or journaling: where are you labeling things as good or bad? Where could you be more neutral and focus instead on what you can learn or how you can move forward? This shift will help you create the kind of energy that produces better results in your business and personal life.

And if you're looking for more support or want to connect with the hosts, visit londinacruz.com or donnakunde.com.

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