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"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources.
But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference?
In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all.
Guest:
Episode Links:
By Shift•ology Communication"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources.
But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference?
In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all.
Guest:
Episode Links: