Shooting the Shift

E15 - We're Sustainable, and We're Going to (Im)prove It!


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"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources. 

But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference? 

In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all. 

Guest:

  • Lisa Woodke, Sustainability Director, Star of the West Milling Company

Episode Links:

  • View Star of the West's Sustainability Report
  • View Cooper Farms' Sustainability Report
  • Blog: Get Started Sharing Your Agricultural Sustainability Story
...more
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Shooting the ShiftBy Shift•ology Communication