In this episode of Content Kingdom, host David G. Ewing sits down with Stephen Streich, Group VP of Product at Oracle, live from Oracle CloudWorld in Las Vegas.

Together they unpack the evolving role of data in content marketing and customer engagement — especially as AI, personalization, and orchestration tools converge inside Oracle’s Fusion ecosystem.Stephen breaks down how Oracle’s Customer Data Platform (Unity) powers real-time, cross-channel marketing using unified data from both front- and back-office systems, including ERP, inventory, and service. They discuss why efficient growth in today’s market isn’t about “sending more campaigns,” but about getting your data house in order.

From building intelligent audience segments to activating AI-generated content at scale, this episode offers a clear look at the future of customer experience, data orchestration, and enterprise-level marketing technology.