Are attitudes shaping your life and business in ways you haven’t even noticed? What if the energy you bring to a room is silently building—or burning—your pathway to success?

In this episode of Building Success Habits, Donna and Londina crack open Success Habit #4: Attitudes Are Contagious.

We’re all running on habits—some we choose, many we don’t. Attitude is one of those invisible drivers. It’s the filter that colors every decision, relationship, and opportunity. Think about Viktor Frankl in a concentration camp, clinging to his last freedom: the ability to choose his attitude. Or the farmer’s donkey, turning a pile of dirt into a path to freedom.

Attitude changes the story—even if the facts stay the same. That’s why it’s foundational not just to success, but to happiness, too.

What you need to know

• Attitude colors every aspect of your life and business. Like
• Donna says, it’s the “mind’s paintbrush,” and you either create a masterpiece or live in shades of grey.
• Our attitudes always precede us, shaping the way we interact with others—and the results we get.
• Attitudes are just as contagious as a cold. Keep company with negative people, and you’re likely to catch a downbeat view of the world. Surround yourself with positive energy, and you’ll see new possibilities.
• Every hardship can be an opportunity, but only if you choose a perspective that serves growth and resilience.

What you need to do

• Notice your habits: Are you running on autopilot, letting old attitudes define your response to challenges?
• When life throws “dirt” your way, shake it off and step up—just like the donkey in
• Londina Cruz
• ’s story.
• Be intentional about your circle. Your team, friends, and peers influence your outlook. Choose to build relationships that lift you up.
• Practice responding, not reacting. When faced with adversity, pause and choose your attitude deliberately.
• Tune into your environment daily—do you like the “colors” your attitude is painting in your life?

Your Next Step

Reflect on today’s attitude. Are you making decisions from a place of possibility or limitation?

Take one small step: reach out to someone positive, or read Viktor Frankl’s quote aloud. Then, practice choosing your attitude in one challenge today. That’s how success habits start—one intentional choice at a time.

00:00 Introduction to IBGR Network

00:30 Meet Your Hosts: Donna and Londina

02:53 Connecting with the IBGR Community

04:09 Episode Overview: Building Success Habits

05:08 The Power of Attitude

05:33 Viktor Frankl's Insight on Human Freedom

07:22 Success Habit #4: Attitudes are Contagious

09:07 The Donkey in the Well: A Story of Resilience

11:53 Applying Attitude Insights to Your Life