This episode of 'Govtech Today' delves into the complexities and intricacies of selling to the government and B2G operations, hosted by Russell Lowery and Jennifer Saha. The hosts differentiate between business-to-business (B2B), business-to-consumer, and business-to-government (B2G) sales, stating that selling to the government (B2G) is uniquely challenging due to its risk averseness and its lack of a profit incentive. Government's mission is to serve citizens and its spendings come from taxpayers' money, making it essential for them to evade risky, innovative ideas that could result in financial losses. Several constraints, including transparency protocols, rules, regulations, and policy priorities, all add layers of complexity and lengthen the procurement cycle. The conversation further explores the impact of the government's changing policy priorities, the obstacles in instigating procurement reforms, and how long-term planning could help in mitigating some of these issues. Lastly, the episode reveals a need for flexibility in dealing with laws and a goal for making the procurement process a little better.

00:00 Introduction to Selling to the Government

00:27 Understanding the Differences in Government Sales

02:04 Impact of Government's Non-Profit Incentive on Sales

03:27 The Role of Transparency in Government Procurement

05:05 Challenges of Government Rules and Regulations

06:45 Government's Risk Aversion and its Impact on Innovation

08:11 Policy Priorities and their Impact on Procurement Costs

11:12 The Struggle to Navigate Procurement Rules and Regulations

13:38 The Challenge of Procurement Reform

16:01 Conclusion: Making the Procurement Process Better