Bret Magpoing has dedicated his entire professional career coaching and advising executives, entrepreneurs, athletes, and entertainers, mostly as a C-Suite executive for several private firms, families, and partnerships. Many of the individuals and families he has advised have been recognized on the Forbes 400 and Fortune 500 listings. Bret has worked with companies like Walt Disney, Universal, Paramount Network, the NFL, and MLS.

Bret's WHY is to inspire aliveness by rallying clients to live out their purpose and increase performance at an elite level faster than they could have ever imagined.

It was an absolute pleasure to talk with Bret. You will learn a great deal from our discussion. Some of the topics discussed are:

1. The bus ride that got Bret on this journey of writing his book.

2. Explaining the Delta Theorem.

3. What coaching is.

4. The importance of effort.

5. Viewing failure in a different way.

6. The importance of crawling before you run (Crawl, Walk, Run).

7. On habits and rituals.

8. Defining true wealth.