In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

E19 | Bram Westenbrink (Heineken) on brand relevance

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

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E19 | Bram Westenbrink (Heineken) on brand relevance

E19 | Bram Westenbrink (Heineken) on brand relevance

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