Personal branding doesn't mean becoming an "influencer" or performing a polished version of yourself. At its heart, it's about being seen, known, and remembered for the work you love.

In this episode of Creating the Curve, Anna is joined by the brilliant Ella Orr, personal brand consultant and all-round social media guide, to talk about what personal branding really means for founders and business owners.

We dig into:

• Why personal brand is more about trust than performance

• How to show up authentically without feeling cringey

• Why your face is often more powerful than your logo

• How to start discovering what you want to be known for

• And why consistency matters more than being on every platform

Whether you're an introverted founder who hates the spotlight or just someone who hasn't quite worked out how to show up yet, this episode will help you see personal branding in a new light.

Find out more about Creating the Curve or join our community here: https://creatingthecurve.co.uk

To connect with our guest Ella Orr, head over to: https://muchmoresocial.co.uk or find her on LinkedIn: https://www.linkedin.com/in/ella-orr