Rory Sutherland is an author, behavioural scientist, and vice-chairman of Ogilvy. 

If you’re anything like me, you could listen to Rory talk for hours. I was lucky enough to speak to Rory for the podcast a couple of years ago, and the scope of our conversation back then was fairly all-encompassing.

This time around, I wanted to get Rory’s insights on how we can use the principles of behavioural science to apply to self-improvement. 

But during the conversation, we go into all kinds of interesting rabbit holes and explore some really useful ideas – on everything from self-improvement, the trap of over-optimisation and how to live a more meaningful life, through to the 20mph speed limits in Wales, and the Sainsbury’s in Pontypridd.

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I write a weekly newsletter every Monday morning, sharing one simple idea to help shape your week. It's free and you can join here: https://seanspooner.co.uk/

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Follow Rory on Twitter here: https://x.com/rorysutherland

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