Asal Tehrani founded Susamusa, a 90's inspired slow fashion brand, in 2020. Susamusa uses vintage and deadstock fabric and, as a result, Tehrani says she's saved over 70 million gallons of water that would have been wasted in creating new virgin fibers. With more than 40,000 customers, including celebrities like Bella Hadid and Addison Rae, her designs have been featured in Vogue, Grazia and other fashion publications.

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