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E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.

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Targeting helps to -

  • Allocate resources (both financial, staff and assets)
  • Align the product marketing team with a succinct message
  • Leads to identifying our product positioning built off of perceptions and associations of consumers
  • Define objectives


    • Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/

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    Reading: https://effworks.co.uk/ten-best-charts-binet-field/

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