haarper

By haarper

As a marketing consultancy, we focus on what works, not what’s fashionable.

We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptio... more

· Business

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FAQs about haarper:

How many episodes does haarper have?

The podcast currently has 58 episodes available.

haarper episodes:

October 26, 2020E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.
Targeting helps to -
Allocate resources (both financial, staff and assets)

Align the product marketing team with a succinct message

Leads to identifying our product positioning built off of perceptions and associations of consumers

Define objectives

Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/
Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX
Thanks for listening. If you want to chat further, contact us: [email protected] and [email protected]
Reading: https://effworks.co.uk/ten-best-charts-binet-field/
...more
52min
September 17, 2020 E1 - The Importance Of Research
As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data.
Don’t know where to start with the research process? Give the podcast a listen and read the article to help you along.
Nick's article on Research: https://www.haarper.co/2020/08/lockdown-research/
Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX
Thanks for listening. If you want to chat further, contact us: [email protected] and [email protected]
--
Walking the walk - Simon Peel, Adidas - https://www.youtube.com/watch?v=rbT8TqBUgOs
...more
1h
April 15, 2020 Episode 33 - We answer your questions
We're back with another remote podcast and answering some of our listeners questions. In this episode, we look at how COVID-19 is changing the marketing and advertising landscape, if at all. What is effective content during this time? Is it moral to advertise during a pandemic? Is going digital now, your best bet? Find out what we think.
Get in touch
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
27min
March 20, 2020 Episode 32 - Lighthearted fun
The world has had some week.
We wanted to keep it as 'normal' as possible, whatever that means.
We touched on what we think some companies can do right now. We also threw some jokes in and some lighthearted fun at the end.
Some tech issues we need to iron out, all remote. We'll have it sorted.
To all of you, stay safe. Reach out if we can help.
My personal email is [email protected] and I can just have a chat if that all you need.
Don't hoard, support local businesses where you can. Everyone needs it.
Article on Canlis, pivoting their fine dining: https://www.seattletimes.com/life/food-drink/seattles-canlis-to-temporarily-halt-dining-room-service-amid-coronavirus-outbreak/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BV2eFrp1ECdjmuWOgzsaKCg%3D%3D

Article from Mark Ritson: https://www.marketingweek.com/mark-ritson-marketing-covid-19/
Info on you know what (we're not saying the word): https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert
...more
24min
March 04, 2020 Episode 31: This week’s business – Vegan Butcher
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s business
A butcher who flips to Vegan. It was a family owned business for 78 years before the owner retired and passed it onto his daughter.
It has a solid customer base, in a popular shopping strip. It doesn't have a super typical butcher layout and everything is nicely on display with a great layout and decor in the shop.

The new owner is pivoting to Vegan as she’s seen first hand the cruelty to animals. She wants to keep current customers as well, but isn’t fussed if they only eat one bit of vegan meat. Her ultimate goal is to change people’s behaviour.

If you've got a business, or business idea you need us to cover, drop us a line;
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
22min
February 27, 2020 Episode 30: This week’s business – Office Health
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s business
What is it
The project website went live last year and is called Office Health (officehealth.com.au) and our primary presence is on Instagram. The objective of Office Health is to create a network of products and services that makes Australian workplaces a healthier, pleasant place to work by:
Asking employees about their workplace and finding out information about its health and well-being initiatives
Researching and approaching workplaces to understand the initiatives they offer to employees
Finding out what makes office workers happy and finding ways to impact change.

Audience
Employees: people who work in the office who are looking to live a healthier lifestyle
Haven't thought much about their health and well-being
Employers of small to medium-sized companies in Australia
Employers who can make decisions (budget holders) on behalf of their companies to make orders or bookings for items such as snack boxes or speaker presentations

Why?

Reports show that health, well-being and wellness in the workplace are getting more important and receiving more attention globally and in Australia. There are currently businesses in Australia that:
deliver fruit and snack boxes allied health professionals who do mobile visits to workplaces offering remedial massages, physio services etc
wellness speakers being hired to give presentations in workplaces.

There is a business opportunity to create a space where our two groups of audiences can go to manage their health and well-being needs when it comes to their health in the office. Currently, the Office Health website is a landing page directing users to complete a survey so we can gauge the audience and the effectiveness of health and wellness in their workplaces. The site can potentially expand to become a platform for users to find out information about the state of health and wellness in the Australian office landscape, see lists of health and services providers that can do office visits or more.

Competitors

We can potentially look into providing a listing on our website of Australian companies similar to Glassdoor, focusing on company data around health and wellness.

Get in touch with us:
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
41min
February 19, 2020 Episode 29: This week’s business – Trunk
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more. The premise is this.
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s topic
Product: Boutique Travel guided tour company
Audience: Women 25 – 55 single who are looking for adventure, a cultural experience and an escape from their every day lives. This travel tour company is in its infancy. They run 2 week guided tours of India with approximately 10 ppl and are looking to recruit travellers for their next tour. The cost is $4,500 (twin share) all inclusive on the ground + international flights. Budget for advertising is limited – the client is looking for low cost creative ways to gain awareness and subsequently get people to book in for their next tour.

Get in touch with us:
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
50min
February 12, 2020 Episode 28: This week’s business – SALO
We’re doing things a bit different in 2020.

Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.

So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more. The premise is this.

Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?

This week’s topic
Get home owners and renters, aged 25+ who enjoy fine handcrafted furniture, to consider SALO (company name) when searching for furniture and lighting by showing off our products in environments we want them to be displayed.

Get in touch with us:
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
33min
February 05, 2020 Episode 27: This week's business – Rental Baby Clothes
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more. The premise is this.
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week's topic
Service: Rental Baby Clothes
Audience: Parents, primarily mothers of kids aged 0-3 years.
We have clothes that traditionally suit the above years. All clothes are sourced from reputable suppliers and adhere to all Australian Standards. We do not stock nappies, shoes or socks. Nor do we stock hats. This is for hygiene reasons. We operate out of Sydney, Melbourne and Perth. We have 1 warehouse in each. All cleaning is done off site. We want to increase our subscriber base across Australia, with no plans to go global yet.
We want to do this via paid advertising on social and outdoor media. We will handle baby shows and expo's internally.
Get in touch with us:
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
39min
January 30, 2020 Episode 26: New format for 2020!
Welcome to the haarper. podcast.

We’re doing things a bit different in 2020.

Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more.The premise is this.

Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?

Who knows where we end up in 30 mins! If you want to challenge us with a product or service, hit us up at [email protected] or via social. We hope you like the new format! 5-star ratings and feedback encouraged. Thanks for listening!

Get in touch with us:
www.haarper.co
[email protected]
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
...more
31min

FAQs about haarper:

How many episodes does haarper have?

The podcast currently has 58 episodes available.