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Episode 31: This week’s business – Vegan Butcher
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s business
A butcher who flips to Vegan. It was a family owned business for 78 years before the owner retired and passed it onto his daughter.
It has a solid customer base, in a popular shopping strip. It doesn't have a super typical butcher layout and everything is nicely on display with a great layout and decor in the shop.
The new owner is pivoting to Vegan as she’s seen first hand the cruelty to animals. She wants to keep current customers as well, but isn’t fussed if they only eat one bit of vegan meat. Her ultimate goal is to change people’s behaviour.
If you've got a business, or business idea you need us to cover, drop us a line;
www.haarper.co
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
View all episodes
By haarperEvery Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?
This week’s business
A butcher who flips to Vegan. It was a family owned business for 78 years before the owner retired and passed it onto his daughter.
It has a solid customer base, in a popular shopping strip. It doesn't have a super typical butcher layout and everything is nicely on display with a great layout and decor in the shop.
The new owner is pivoting to Vegan as she’s seen first hand the cruelty to animals. She wants to keep current customers as well, but isn’t fussed if they only eat one bit of vegan meat. Her ultimate goal is to change people’s behaviour.
If you've got a business, or business idea you need us to cover, drop us a line;
www.haarper.co
Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco