We’re doing things a bit different in 2020.

Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.

So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made up, identified or want to explore more. The premise is this.

Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look like for that company?

This week’s topic

Product: Boutique Travel guided tour company

Audience: Women 25 – 55 single who are looking for adventure, a cultural experience and an escape from their every day lives. This travel tour company is in its infancy. They run 2 week guided tours of India with approximately 10 ppl and are looking to recruit travellers for their next tour. The cost is $4,500 (twin share) all inclusive on the ground + international flights. Budget for advertising is limited – the client is looking for low cost creative ways to gain awareness and subsequently get people to book in for their next tour.

Get in touch with us:

Follow us: