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E2: The Mindset of Marketers in IT Purchasing Decisions
The New IT Buyers are Not in IT. Corey Cohen, VP of Marketing at TBI discusses her process for evaluating technologies and what goes into making a final decision to purchase a new technology.
Eric and Dave introduce TBI's newest SME John Romeo who specializes in CCaaS and UCaaS. John weighs in on common misconceptions of Contact Center sales
It's imperative to understand the motives of every C-level in the room to ensure the technology meetings the business needs across all departments. Download our guide: The Mindset of the New IT Buyer https://blog.tbicom.com/the-mindset-of-the-new-it-buyer.
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By Eric Hills and Dave Polakowski
5
22 ratings
The New IT Buyers are Not in IT. Corey Cohen, VP of Marketing at TBI discusses her process for evaluating technologies and what goes into making a final decision to purchase a new technology.
Eric and Dave introduce TBI's newest SME John Romeo who specializes in CCaaS and UCaaS. John weighs in on common misconceptions of Contact Center sales
It's imperative to understand the motives of every C-level in the room to ensure the technology meetings the business needs across all departments. Download our guide: The Mindset of the New IT Buyer https://blog.tbicom.com/the-mindset-of-the-new-it-buyer.