It gets easy to fall into the trap of equating novelty with innovation. But they are not the same. Value and relevancy are what matter with innovation. In this episode, we explore how to make sure you are solving the real problem. And we also spend some time exploring lens #22: REAL BUSINESS. What business are you really in?

E20: Stop Worrying About the Novelty of Your Ideas

In today’s complex world, everyone is struggling with challenges they’ve never dealt with before, or persistent problems that won’t go away.

But what if you could find solutions to these problems quickly and systematically?

Join Stephen Shapiro and special guests each week as they solve your real-world problems, real-time using his 25 years of innovation experience.

If you and your business want to solve your difficult problems once and for all, this is the podcast for you.

Business

Entrepreneurship

Marketing

Management

In today’s complex world, everyone is struggling with challenges they’ve never dealt with before, or persistent problems that won’t go away. But what if you could find solutions to these problems quickly and systematically? Join Stephen Shapiro and special guests each week as they solve your real-world problems, real-time using his 25 years of innovation experience. If you and your business want to solve your difficult problems once and for all, this is the podcast for you.

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E20: Stop Worrying About the Novelty of Your Ideas

E20: Stop Worrying About the Novelty of Your Ideas