Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com
Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
Fondue replaces these coupon codes with proactive CashBack campaigns instead
CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create

Oren is the Co-Founder &amp; CEO of Fondue - https://www.getfondue.com
Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
Fondue replaces these coupon codes with proactive CashBack campaigns instead
CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
In this episode, Jason &amp; Oren discuss the dangers of discount driven eCommerce and the brand damage &amp; ongoing discounting expectations this can create

E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech &amp; trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

Business

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

Share E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

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E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023

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