Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer research right. You are signing up for failure. 

Here are the 5 most avoidable and yet common mistakes we have observed and our recommended ways of avoiding them. This is how Customer Research is Done Right. 

#customerresearch #customerinsights #UX #CX #userresearch #customerexperince #userexperience 

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