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Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer research right. You are signing up for failure. 

Here are the 5 most avoidable and yet common mistakes we have observed and our recommended ways of avoiding them. This is how Customer Research is Done Right. 

#customerresearch #customerinsights #UX #CX #userresearch #customerexperince #userexperience 

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A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous generations, Gen-Z brings new expectations of what they expect from work, work life balance, and their own role in the world. If you’re a leader, manager, or employer, you’ll benefit from hearing what they want in this candid conversation. 

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When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expectations? To find out we asked a few business leaders to their “why” behind the current state of customer service. Combining their root cause with our expertise we developed some actionable tactics that will help you improve your customer service. Join us to learn these tactics.

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If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience that is fulfilling for all parties involved. It takes time and effort, but it's worth it when it's executed well.  

Understand the key elements to an internship program that fuels your company and your interns with Zach Braiker and Purnima Thakre. 

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As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions.  By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impact, we've found it's the intention of brands that matters most.  

Listen as Purnima Thakre, Fallon Renehan, and Yenteen Hu share their favorite brands, hopes for the future of businesses, and advice to marketing to this group of passionate individuals. 

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Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company.  Engaging in meaningful activities helps to unlock our creative and curious side. 

We've found that hobbies look different for everyone: why we choose the ones we do, how we approach them, what time of day we feel inspired. We've even invited a few friends to help us answer these questions. Listen as Purnima Thakre and Zach Braiker give insights into leveraging the power of hobbies.

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 Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. 

So what does missing the mark look like? Pink it and shrink it, overgeneralizing, selective empowerment to name just a few. Women are waiting for brands to understand and speak to their complexity, their many roles, and their deepest desires. Personally, we think they've waited long enough!

Listen as Purnima Thakre and Zach Braiker dive into the dos and don'ts of marketing to this powerful segment.

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Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can translate to overcoming the fear of innovation. 

The diversity of cuisine can teach us the many ways a company can collaborate. It’s at the point of fusion, where different traditions, practices, and ideas intersect, that unexpected value can be found. 

Listen as Purnima Thakre and Zach Braiker create a powerful analogy between innovation and food. The insights in this episode are simply delicious, and we promise you will leave feeling full. 

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You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. 

Inevitably you're thinking, "What if something goes wrong? What if we have to change the plan? What if the plan fails?" 

Understand the process of plan to action with masters of plan success and plan failure, Zack Braiker and Purnima Thakre. With 16 years of creating strategic plans for a variety of companies, they won't let you down. 

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