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E21 The Success Habit of Overdelivering – The Secret to Business Growth & Client Loyalty
They did all that was expected of them—and a little bit more. This episode explores the game-changing habit of overdelivering and how it can lift you above the crowd in both business and life.
Most business owners do what’s required, but delivering more than expected builds brand loyalty, earns enthusiastic referrals, and sets you apart. That “little bit more” is often the difference between good and great.
What You Need to Know
- Overdelivering doesn’t mean giving everything away—it’s about adding thoughtful value beyond the promised product or service.
- This habit works hand-in-hand with other essential success habits like self-confidence, initiative, enthusiasm, and self-control.
- Overdelivering is rooted in the law of cause and effect and the principle of reciprocity. What you give, you get back, often multiplied.
- The added value doesn’t have to be big. Consistent, small gestures—like sharing a helpful resource or making an extra check-in call—keep you top of mind.
What You Need to Do
- After fulfilling your commitments, look for simple ways to do a little bit more for your clients, team, or community.
- Shift your mindset from scarcity to abundance. Instead of worrying about “giving too much,” recognize each act of extra value as a business investment.
- Practice overdelivering in small, daily ways. For example, send an unexpected resource, offer extra support, or personalize your service.
- Use moments of contact as opportunities to surprise and delight; remember, it’s the thoughtful touches that people remember.
Your Next Step
Connect with Donna and Londina for ongoing resources, ideas, and encouragement as you become known for delivering a little bit more—every time.
Discover how resilience fuels success—get resources at londina.com.
Download all referenced resources for this episode at donnakunde.com.
⭐ Enjoying this series? Share this episode with someone who wants to create loyal customers and grow their business!
00:00 Introduction and Welcome
00:52 Meet Your Hosts: Donna and Londina
02:53 How to Follow Along: Show Notes and Real-Time Interaction
04:39 Episode Overview: Success Habit of Overdelivering
07:49 The Importance of Overdelivering in Business
10:01 Universal Laws and Business Growth
10:21 IBGR Community and Resources
11:42 Conclusion and Next Steps
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By Donna Kunde & Londina CruzThey did all that was expected of them—and a little bit more. This episode explores the game-changing habit of overdelivering and how it can lift you above the crowd in both business and life.
Most business owners do what’s required, but delivering more than expected builds brand loyalty, earns enthusiastic referrals, and sets you apart. That “little bit more” is often the difference between good and great.
What You Need to Know
- Overdelivering doesn’t mean giving everything away—it’s about adding thoughtful value beyond the promised product or service.
- This habit works hand-in-hand with other essential success habits like self-confidence, initiative, enthusiasm, and self-control.
- Overdelivering is rooted in the law of cause and effect and the principle of reciprocity. What you give, you get back, often multiplied.
- The added value doesn’t have to be big. Consistent, small gestures—like sharing a helpful resource or making an extra check-in call—keep you top of mind.
What You Need to Do
- After fulfilling your commitments, look for simple ways to do a little bit more for your clients, team, or community.
- Shift your mindset from scarcity to abundance. Instead of worrying about “giving too much,” recognize each act of extra value as a business investment.
- Practice overdelivering in small, daily ways. For example, send an unexpected resource, offer extra support, or personalize your service.
- Use moments of contact as opportunities to surprise and delight; remember, it’s the thoughtful touches that people remember.
Your Next Step
Connect with Donna and Londina for ongoing resources, ideas, and encouragement as you become known for delivering a little bit more—every time.
Discover how resilience fuels success—get resources at londina.com.
Download all referenced resources for this episode at donnakunde.com.
⭐ Enjoying this series? Share this episode with someone who wants to create loyal customers and grow their business!
00:00 Introduction and Welcome
00:52 Meet Your Hosts: Donna and Londina
02:53 How to Follow Along: Show Notes and Real-Time Interaction
04:39 Episode Overview: Success Habit of Overdelivering
07:49 The Importance of Overdelivering in Business
10:01 Universal Laws and Business Growth
10:21 IBGR Community and Resources
11:42 Conclusion and Next Steps