In this episode, Founder and CEO of WireWheel Justin Antonipillai talks about the legislation around how companies use data, how users can control the amount of their data that is being captured and shared, and the changes happening in data collection and management.

Justin Antonipillai is the Founder and CEO of WireWheel, a Data Privacy Management Platform that leverages the latest advancements in artificial intelligence, machine learning, and distributed computing and addresses all phases of privacy management including program management, data inventory, risk assessments, monitoring and compliance reporting.

Before founding WireWheel, Justin served as Acting Under Secretary for Economic Affairs at the U.S. Department of Commerce, under the leadership of Secretary Penny Pritzker. In that capacity, Mr. Antonipillai led the Economics and Statistics Administration, which includes two of our nation's leading information agencies: the Census Bureau and the Bureau of Economic Analysis.

Mr. Antonipillai also led several high-priority US Government efforts around privacy and security. From 2013 until 2016, Mr. Antonipillai led the U.S. Negotiating Team in reaching the E.U.-U.S. Privacy Shield with Europe. Here are a few of the topics we’ll discuss on this episode of Cache Flow:

• Privacy and data protection.
• The legislation around how companies use data.
• The challenges of creating legislation around AdTech technology.
• How to control the amount of your data that is captured and shared.
• The legality of carrying out behavioral analytics on website visitors. 
• How to manage consumer's data wants.
• The changes happening in data collection and management.
• Different ways data is used.
• The future of advertising.

Resources:

• WireWheel.io
• DuckDuckGo
• Brave Browser
• The Global Privacy Control
• GoodRx
• HubSpot
• GitHub
• Curotec

Connect with Justin Antonipillai:

• LinkedIn

Connecting with the host:

• Brian Dainis on Linktree

Quotables

• 12:58 - “There are certain technologies that actually are doing behavioral analytics when you land on a web page so it’s tracking everything you click on, you might have seen these, these are often used on web apps, they’re sometimes on a webpage and they are tracking exactly what you click and what you’re interested in and all of that is not being used in the way you think it might be it might be being used because they want to improve the customer experience on their side or they're trying to tailor better content and the interesting things about this one is companies are currently being sued for using these behavioral analytics tools without telling somebody that they’re doing it and without giving them a chance to turn it off under wiretap laws.”
• 25:44 - “If you land on some brand's website and that website is sharing data with third parties you should know it and you should be able to stop it if that data sharing is for purposes essentially of sharing an add to you.”
• 32:14 - “Even the company didn’t know how it was going to use this data, there’s another example which comes up in the privacy world quite a bit that’s very similar to that, I’m not going to get it quite right because I haven’t looked at this in a while and I won’t name the company but they had a product, a very well known company, they had a product where you uploaded or recorded your voice and it was for one particular purpose, let’s say you’d ask it a question and it would answer it or it might help you do something else, and it turned out all of those recordings where then used to make voice models for translation products for another product, it feels uncomfortable it was one thing if everybody knew that’s what they were going to do, but even the company didn’t know they were going to use the data that way.”
• 39:09 - “Let’s say right now you think of your favorite brand Brian, and let’s say you decide for whatever reason you don’t want to see ads from them anymore. Now here’s the question where do you go to make sure you record that is it that brands website, is it the social media network, is it the retail media network, is it on every device, is it on every device, and your computer, is it in your car, it’s on a consumer right now to track down where the heck you tell somebody that you don’t want the adds anymore and that’s probably not going to be defensible for much longer.”
• 43:57- “I did have a number of issues that went up to President Obama and I’ll just tell you first of all it was surreal when you had a meeting like that with the President and one of the most unbelievable things about it from my personal view was how prepared he was for every issue given the scale of what he was managing and the depth of what we were covering, it was absolutely unbelievable.”