With so much discussion around the need for diversity, equity and inclusivity in today's brand promises, I thought it critical to dig deeper into the underlying factors of crafting brand promises and the specific ways brand promises serve as a foundation of customer experience. In this episode, I interview Tanita Sandhu, a 20 year global brand and marketing professional based out of Seattle, and also founder of Bamboo Bleu, a boutique Brand & Marketing Consulting agency. T...