When times get tough, it's tempting to retreat into "busy work" - polishing your website, tinkering with code, or creating new products no one's asked for. It feels safe. It feels productive. But it doesn't always move your business forward.

In this solo episode of Creating the Curve, Anna Bravington reflects on her conversation with Mark Schaefer and digs into why founders need to lift their heads, stay curious, and keep an eye on what's coming next.

She shares:

• Why "being busy" isn't the same as making progress

• How comfort zones keep founders stuck

• Why community and getting out from your desk jolts you into fresh thinking

• How to use tools like PESTLE analysis to scan for future risks and opportunities

• Why being a fast follower often beats being first

If you've ever hidden in the comfort of faffing instead of facing the future, this is your reminder to step back, look up, and get curious about what's around the corner.

Find out more about Creating the Curve or join our free community here: https://creatingthecurve.co.uk