Real with Rayo

E22. The Real on Building a Personal Brand with DEELA


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Hey real ones, In this episode, British-Nigerian rapper DEELA breaks down how she’s built her bold personal brand — from her Lagos roots to global co-signs like Flo Milli and Baby Keem — and the fearless choices shaping her music, visuals, and identity.


She also plays my Wicked Babe or Good Girl game, shares truths every creative needs to hear, and reveals her secrets to navigating visibility and standing out as an independent artist.


Let me know how this episode lands for you.


Connect with me:

📧 [email protected]

YouTube | Instagram | TikTok | Twitter: @RealwithRayo


Love,

Rayo

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Real with RayoBy Arayo Ajeigbe