Social media can feel like a monster - too many platforms, too much noise, and too little time to do it all. But what if you could be seen everywhere without actually being everywhere?

In this episode of Creating the Curve, Anna Bravington chats with Gus Bhandal, social media strategist, LinkedIn trainer, and co-founder of Uplift Live, the UK's first LinkedIn conference. Gus shares how founders can make social media actually work for their business - without spending every waking hour glued to their phones.

They talk about:

• How to be "omnipresent" without burning out

• Choosing the right channels instead of chasing all of them

• Creating a "content playlist" so your posts never feel samey

• Why personality-led content builds connection faster than perfect posts

• And why biscuits, orange trainers, and authenticity still beat algorithms

Whether you're stuck in the "post and pray" phase or trying to wrangle too many platforms, this episode will help you step back, simplify, and show up online in a way that actually moves your business forward.

Find out more about Creating the Curve or join our free community here: https://creatingthecurve.co.uk

To find our guest Gus Bhandal, go to: https://www.themguru.co.uk