In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.   

LINKS MENTIONED   

Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the  10-Step In Demand Lead Generation Model (aff. link) at:   
https://CourseCreatorsHQ.com/LeadsologyEbook       

RELATED EPISODES   

E081: Where Should You Broadcast Your Message?
E137: You Don’t Have to Niche Your Online Course
E068: Top 6 Mistakes Course Creators Make
E229: Challenge to Take On a New Channel as a Course Creator
E054: 9 Ways Course Creators Build Belief with Potential Students


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS    

As noted in the Leadsology ebook (get all 16 mistakes here).

Mistake #1: Putting tactics before strategy.  
Mistake #2: Random acts of marketing.   
Mistake #3: Relying on word-of-mouth marketing.   
Mistake #4: Copying a high-flow model.   
Mistake #5: Offering a traditional service.   
Mistake #6: A failure to niche.   
Mistake #7: A failure to respect pipeline principles.   
Mistake #8: Lack of lead generation scalability.   
Mistake #9: Failure to establish know, like and trust (per Julie: and belief!)
Mistake #12: Thinking that cheaper prices will increase demand. 


COME VISIT JULIE!  

Get on the email list AND get the FREE Ultimate Course Creators Planner -  
https://coursecreatorshq.com/2025PlannerPodcast   

Get this free course -  Is My Course Idea Any Good? here -
https://www.coursecreatorshq.com/idea

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Website 
https://www.CourseCreatorsHQ.com

YouTube  
https://coursecreatorshq.com/YouTubePodcast   

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/