Today's guest is Adam Katz, Chief Revenue Officer and Adam Smith, VP of Analytics and Data Science at Sightly in New York. Founded in 2013, Sightly are helping Brands Anticipate the Unexpected. They use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Their smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video, and all premium publishers and networks.

In today's episode, they will tell you about:

Sightly’s unique brand mentality platform,

Problems they are solving applying AI and Data Science,

Use cases of helping customers establish their Brand Mentality™,

Interesting projects & day-to-day of the data team,

What makes Sightly a great place to work,

How Data Science became a critical part of their business and

What the future holds for Sightly