In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand &amp; Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

E24 | Doug Martin (General Mills) on sustainable growth

Every month, CMOtalk founder Klaas Weima interviews Chief Marketing Officers of well-known brands about the latest issues in marketing. In the show, CMOs share their vision on themes such as digital transformation, innovation, and marketing leadership. We will dive deeper into the nitty gritty of marketing, deconstruct their marketing strategies and hear how they plan to remain successful.

Share E24 | Doug Martin (General Mills) on sustainable growth

Sign up to save your podcasts

E24 | Doug Martin (General Mills) on sustainable growth

E24 | Doug Martin (General Mills) on sustainable growth

More shows like CMOtalk Global

NRC Vandaag