Creating The Curve

E24: From Pillars to Playlists - Finding Your Rhythm on Social Media


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Ever feel like your social media sounds like the same song on repeat? You're not alone and you're probably not the only one bored of it.

In this solo episode, Anna Bravington dives deeper into the playlist approach to social media inspired by her conversation with Gus Bhandal. She talks about how founders can move beyond the traditional content pillars and start thinking like musicians - creating a mix of content "tracks" that still sound like you, but keep your audience interested.

From discovering her own content pillars (data, diversity, and connecting business with marketing) to confessing her "safe space" habit of endlessly tinkering with her website, Anna shares how structure, rhythm, and variety can breathe new life into your marketing.

You'll learn:

  • How to move from content pillars to content playlists

  • Why consistency doesn't mean doing the same thing over and over

  • How to balance your core themes with variety that feels natural

  • Why every founder needs their own "album" of ideas

  • And how to stop playing Take That on repeat (metaphorically… or literally)

If your posts have started to sound samey - this episode will help you hit shuffle without losing your sound.

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Creating The CurveBy Creating The Curve