Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.comBigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and aboveBigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have continued to rapidly develop, enhance and extend B2B functionality in the platform ever sinceIn this episode, Jason & Lance discuss the current state of B2B commerce, its mid-term growth prospects, the importance of B2B merchants to BigCommerce and why B2B functionality is such a central focus for the platform and its future
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