Brandon is the CMO of Wholesale Gorilla - https://wholesalegorilla.comWholesale Gorillaā is a Shopify App that adds a suite of B2B functionality to ShopifyWholesale Gorilla has been available since 2017 and has steadily added new functionality then until nowBrandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiativesIn this episode, Jason & Brandon talk about the challenges of building a brand outside the Shopify ecosystem and how B2B eCommerce tech vendors can position and market themseleves for succsess in this bravew new world
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