THE ECOMMERCE EDGE Podcast with Jason Greenwood

E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - Ron Jacobson, Rockerbox - THE ECOMMERCE EDGE Podcast - 11 August 2023

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  • Ron is the Co-Founder & CEO of Rockerbox - https://www.rockerbox.com
  • Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking & modelling platform
  • Rockerbox "brings clarity to the noise through accurate attribution and marketing mix modeling that helps you make the right optimizations."
  • Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them
  • In this episode, Jason & Ron talk about the evolving world of online privacy, how this is affecting marketers' ability to do their job well and what they can do about it
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    THE ECOMMERCE EDGE Podcast with Jason GreenwoodBy Jason Greenwood
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