Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.comMetagenics is a natural health product and supplement manufacturerMetagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDIMetagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail productsIn this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more