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E26.2: Riding the Creative Wave: Forest Bakker on the Power of Adventure & Authenticity in Business (Part 2)
In this second part of our conversation with Forest Bakker, we explore his journey from solo athlete to entrepreneur. Forest highlights the importance of failure as a pathway to growth, the power of visualization in achieving career success, and the transition from solo sports like kitesurfing to team-oriented business environments.
Forest shares insights into his work as a creative strategist, emphasizing the need to understand the audience and create emotionally resonant experiences. He discusses a challenging car brand production that required quick adaptation and offers valuable advice for building a brand with limited resources and finding one’s life mission.
NOTE - This time, we could not avoid the winds of Tarifa, so apologize for any sound issues.
Key Takeaways
Focus on the product and find creative solutions with limited resources.
About Forest:
Forest Bakker is an ex-professional athlete turned storyteller, he was born in Barbados, raised by a French mother and a Dutch father, and now resides in Spain.
Forest is passionate about helping brands find and build their digital footprint, combining creative strategy, design, and content. Often heard saying "experience" and "active," he believes that nothing influences more than a real-life experience.
He is fortunate to share this mission with a talented team of creators. At the age of 17, he founded Lightbros after a knee injury ended his professional kiting career. Now, Lightbros has worked for over 200 clients worldwide, including well-known companies like Real Madrid, Lexus, Zalando, GoPro, Huawei, DJI, Disney, El Corte Inglés, Zadig & Voltaire, Shiseido, Ecoalf, Porsche, Adidas, and the Black Eyed Peas.
In 2021, they launched Storimake, an app that connects mobile content to professional video editors with the goal of making video storytelling accessible to everyone.His active lifestyle as an ex-professional athlete is evident in all their projects.
This is an evolving story…
Connect with Forest:
LinkedIn: https://www.linkedin.com/in/forestbakker
Lightbros website: https://www.lightbroscreative.com
Storimake website: https://www.storimake.com
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn: https://www.linkedin.com/in/zivileeinikyte
Music credits: Luca Nioi
http://www.lucanioi.com/
Chapters
00:00 Introduction
02:03 Understanding of Self
08:48 Embracing Failure and Learning
13:18 The Power of Visualization
15:33 From Solo Athlete to Business and Leadership
23:20 The Role of a Creative Strategist
27:10 Storytelling the LightBros Way
29:40 Key Components for Successful Story
32:07 A Sustainability Campaign with Lexus Hybrid Cars
34:22 Adapting and Succeeding in Challenging Productions
40:30 Failure as an Opportunity for Growth
45:20 The Power of Personal Branding and Founder's Stories
47:08 Building a Brand with Limited Resources
49:30 Finding Your Life Mission: Exploring, Feedback, and Action
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
Music credits: Luca Nioi
http://www.lucanioi.com/
View all episodes
By Zivile EinikyteIn this second part of our conversation with Forest Bakker, we explore his journey from solo athlete to entrepreneur. Forest highlights the importance of failure as a pathway to growth, the power of visualization in achieving career success, and the transition from solo sports like kitesurfing to team-oriented business environments.
Forest shares insights into his work as a creative strategist, emphasizing the need to understand the audience and create emotionally resonant experiences. He discusses a challenging car brand production that required quick adaptation and offers valuable advice for building a brand with limited resources and finding one’s life mission.
NOTE - This time, we could not avoid the winds of Tarifa, so apologize for any sound issues.
Key Takeaways
Focus on the product and find creative solutions with limited resources.
About Forest:
Forest Bakker is an ex-professional athlete turned storyteller, he was born in Barbados, raised by a French mother and a Dutch father, and now resides in Spain.
Forest is passionate about helping brands find and build their digital footprint, combining creative strategy, design, and content. Often heard saying "experience" and "active," he believes that nothing influences more than a real-life experience.
He is fortunate to share this mission with a talented team of creators. At the age of 17, he founded Lightbros after a knee injury ended his professional kiting career. Now, Lightbros has worked for over 200 clients worldwide, including well-known companies like Real Madrid, Lexus, Zalando, GoPro, Huawei, DJI, Disney, El Corte Inglés, Zadig & Voltaire, Shiseido, Ecoalf, Porsche, Adidas, and the Black Eyed Peas.
In 2021, they launched Storimake, an app that connects mobile content to professional video editors with the goal of making video storytelling accessible to everyone.His active lifestyle as an ex-professional athlete is evident in all their projects.
This is an evolving story…
Connect with Forest:
LinkedIn: https://www.linkedin.com/in/forestbakker
Lightbros website: https://www.lightbroscreative.com
Storimake website: https://www.storimake.com
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn: https://www.linkedin.com/in/zivileeinikyte
Music credits: Luca Nioi
http://www.lucanioi.com/
Chapters
00:00 Introduction
02:03 Understanding of Self
08:48 Embracing Failure and Learning
13:18 The Power of Visualization
15:33 From Solo Athlete to Business and Leadership
23:20 The Role of a Creative Strategist
27:10 Storytelling the LightBros Way
29:40 Key Components for Successful Story
32:07 A Sustainability Campaign with Lexus Hybrid Cars
34:22 Adapting and Succeeding in Challenging Productions
40:30 Failure as an Opportunity for Growth
45:20 The Power of Personal Branding and Founder's Stories
47:08 Building a Brand with Limited Resources
49:30 Finding Your Life Mission: Exploring, Feedback, and Action
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
Music credits: Luca Nioi
http://www.lucanioi.com/