Building Success Habits

E27 The Success Habit of Accurate Thinking – Prioritizing What Matters Most


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Ready to take control of your year and grow your business with precision? Discover the mindset shift that can separate busywork from real results.

In this episode, Londina and Donna break down the Success Habit of Accurate Thinking and show you how to use it in your business—and your life.

When the year picks up speed, it’s easy to get lost in nonstop tasks. But are you working on what truly moves you forward?

Accurate thinking means knowing how to filter fact from information, separating what matters from what distracts. In a world full of opinions, news feeds, and endless to-dos, this is the habit that keeps you—and your business—on track.

What You Need to Know

Accurate thinking starts with a clear distinction: facts versus mere information. As Donna shares, facts don’t change—opinions and noise do. Once you have the facts, they need to be sorted by their relevance to your goals.

Londina explains the classic method of separating items into quadrants of important, unimportant, urgent, and not urgent—a tool inspired by Stephen Covey. This lets you cut through the clutter and focus your actions where they matter most.

What You Need to Do

Separate fact from information: Before you act or decide, pause and ask, “Is this a verifiable fact or just information or opinion?”

Sort by importance and urgency: Use the quadrants:

  • Urgent and important: Do it now.
  • Important but not urgent: Schedule and plan it.
  • Urgent but not important: Delegate these tasks.
  • Not urgent and not important: Eliminate them entirely.

Connect everything to your main business goal: Check if each fact or task helps you achieve your “definite chief aim.” If it doesn’t move you closer, question why it’s on your list at all.

Your Next Step

As you go through your daily and weekly tasks, put them through this filter. See what you can delegate, schedule, or cut—then focus your energy on what delivers results.

Ready to make accurate thinking your edge this year? Hit play on this episode and start making every action count.

Download "The Law of Success" PDF and other success resources at donnakunde.com.

Visit Londina at londina.com.

Love this episode? Share it with someone who could benefit from learning how to prioritize and think accurately!

01:00 Exploring IBGR's Business Growth Products

02:32 The Importance of Accurate Thinking

02:50 Separating Facts from Information

04:29 Urgent vs. Important: Prioritizing Tasks

05:59 Applying the Four Quadrants in Business

09:07 Delegation and Elimination Strategies

11:23 Conclusion and Final Thoughts

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Building Success HabitsBy Donna Kunde & Londina Cruz