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E28: Scaling Startups with Design: Insights from Vytas Butkevicius' Journey
In this episode of Perception Paradox, Zivile sits down with Vytas to explore his transformative journey from studying chemistry to becoming a renowned product designer.
Vytas is the owner and principal designer at Outframe.co, an independent studio practice helping B2B companies grow with product design. During the last 8 years, he worked on 50+ software projects as a sole or lead designer and co-founded a few startups himself.
Vytas dives into often misunderstood distinctions between UX and UI design, highlighting the critical role of copywriting in web design. Also shares his wisdom on prioritizing functionality and user experience over mere aesthetics, especially in the B2B startup arena.
Listen as Vytas discusses:
Vytas also offers practical advice on implementing effective UX/UI design on a budget, the importance of cultural understanding in design, and embracing automation and AI to stay competitive in the industry.
Join us for a deep dive into the world of design and startups with Vytas, and discover how to scale your startup through thoughtful design.
Follow Vytas:
LinkedIn: https://www.linkedin.com/in/vytasbu/
Website: https://www.outframe.co/
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
Music credits: Luca Nioi
http://www.lucanioi.com/
Chapters
00:00 Introduction and Setting the Stage
03:02 Vytas' Journey from Chemistry to Product Design
08:08 Finding Balance and Changing Perspectives
13:00 Discovering Design and Craftsmanship
14:53 Misconceptions Between UX and UI Design
21:27 Balancing Functionality and Aesthetics in Design
22:53 The Role of Design in B2B Startups
23:39 The Role of Copywriting in Web Design
24:32 Case Studies: Impact of Product Design on Project Outcomes
29:07 Effective Communication and Setting Expectations with Clients
30:43 Work-Life Balance and Maintaining Focus in Design
37:24 Reflections on Startups and Starting a Design Studio
46:16 Finding the Right Problem to Solve
48:20 Implementing Effective UX/UI Design on a Tight Budget
57:16 The Role of Cultural Understanding in Design
01:03:13 The Impact of Automation and AI in the Design Industry
01:06:10 Embracing Automation and Designing Faster for Success
View all episodes
By Zivile EinikyteIn this episode of Perception Paradox, Zivile sits down with Vytas to explore his transformative journey from studying chemistry to becoming a renowned product designer.
Vytas is the owner and principal designer at Outframe.co, an independent studio practice helping B2B companies grow with product design. During the last 8 years, he worked on 50+ software projects as a sole or lead designer and co-founded a few startups himself.
Vytas dives into often misunderstood distinctions between UX and UI design, highlighting the critical role of copywriting in web design. Also shares his wisdom on prioritizing functionality and user experience over mere aesthetics, especially in the B2B startup arena.
Listen as Vytas discusses:
Vytas also offers practical advice on implementing effective UX/UI design on a budget, the importance of cultural understanding in design, and embracing automation and AI to stay competitive in the industry.
Join us for a deep dive into the world of design and startups with Vytas, and discover how to scale your startup through thoughtful design.
Follow Vytas:
LinkedIn: https://www.linkedin.com/in/vytasbu/
Website: https://www.outframe.co/
Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
Music credits: Luca Nioi
http://www.lucanioi.com/
Chapters
00:00 Introduction and Setting the Stage
03:02 Vytas' Journey from Chemistry to Product Design
08:08 Finding Balance and Changing Perspectives
13:00 Discovering Design and Craftsmanship
14:53 Misconceptions Between UX and UI Design
21:27 Balancing Functionality and Aesthetics in Design
22:53 The Role of Design in B2B Startups
23:39 The Role of Copywriting in Web Design
24:32 Case Studies: Impact of Product Design on Project Outcomes
29:07 Effective Communication and Setting Expectations with Clients
30:43 Work-Life Balance and Maintaining Focus in Design
37:24 Reflections on Startups and Starting a Design Studio
46:16 Finding the Right Problem to Solve
48:20 Implementing Effective UX/UI Design on a Tight Budget
57:16 The Role of Cultural Understanding in Design
01:03:13 The Impact of Automation and AI in the Design Industry
01:06:10 Embracing Automation and Designing Faster for Success