If you don't know where your business is headed, how do you know what road to take?

In this solo episode of Creating the Curve, Anna Bravington builds on last week's chat with HR expert Reyhana Jano by looking at one of the most overlooked questions in business: Where do you actually want to end up?

Whether you plan to sell your company, pass it on, or simply work until retirement, your goals shape everything - from the team you build to the systems you put in place.

Anna explores:

• Why your business "end game" defines every decision you make

• How to use SMART goals to turn vague dreams into clear steps

• What happens when you build the wrong kind of business for your personality

• Why knowing your limits (and your gaps) matters just as much as ambition

• And how to work backwards from your ultimate goal - using tools like AI and planning frameworks to make it achievable

It's part strategy session, part reality check, and a nudge to stop driving without a destination.

Find out more about Creating the Curve or join our community here: https://creatingthecurve.co.uk

To download the Year Compass book I recommend in the podcast, go to: https://yearcompass.com