In episode 29 of Insights, Joe talks about the relation between value perception based on context. 

Joe shares a very interesting social experiment about perception and talks about his own 'night club' experience.

"...The power of the company that we keep the power of the people who we share our soul with the power of the connection of the right people that we share, who we are with, makes a massive difference to how we are perceived and how we perceive life and how we perceive them..."

Enjoy!