Career Illustrated

E3 - Coral Kratenstein: Principal Product Marketer @ GoCardless

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Today we dive into the world of Product Marketing with Coral Kratenstein. Coral is a Principal Product Marketer at GoCardless, based out of London. She has spent roughly 3 years in the payments industry as a Product Marketer and in this episode we discuss the qualities that make great Product Marketing Managers (PMMs), the end-to-end process of PMMs, the ways PMMs positively impact the business, and how Coral thinks about her career path.


What you'll learn

  • The difference between Product Marketing and Traditional Marketing
    • Product Marketing's impact on business
      • Ways to break into Product Marketing & the traditional career progression
        • A detailed look at what Product Marketers do and how they execute
          • How much market research is enough
            • Typical hours of the role
              • Advice on working abroad
                • And More!


                  • Resources mentioned in the show:

                  • GoCardless on LinkedIn: https://www.linkedin.com/company/gocardless/
                  • PMM upskilling --> Sharebird: https://sharebird.com
                  • Staying up to date in Payments --> Business Cloud: https://businesscloud.co.uk


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