In this episode, Johnathan sits down with Michael Everts, a Product Marketing Manager at Office RnD.

In this episode of "Career Illustrated", we begin by discussing what Office RnD does and some of the amazing products they've released to power the future of flexible and hybrid working. Michael shares his path from marketing for an Atlanta-based audiovisual company to how he worked himself out of a sales role and into his current role as PMM.

Hear from a seasoned Product Marketing Manager in the coworking sector, as he contrasts his role with the typical SaaS landscape. We also explore the differences between Product Marketing and Traditional Marketing. Michael gives us a detailed look at what it's like to launch new features, highlighting the importance of integrating customer feedback. Plus, he shares insights on how to get your start in the booming coworking industry.

Michael's favorite podcast to stay up to date on all things coworking:

Everything Coworking with Jamie Russo: https://open.spotify.com/show/330DFG5CNdnZS9LCb55y9j

LinkedIn: https://www.linkedin.com/company/career-illustrated/

In our final show for the ESG series, we sit down with Isabella Susnjara. Isabella is the Head of Global Sustainability for DO & CO, based in Vienna, Austria. DO & CO is a global gourmet leader primarily serving airlines, Global Events, Restaurants, Lounges, and Hotels.

In this episode of "Career Illustrated", we sit down with Isabella, a sustainability maven and leading light in the gourmet catering industry. With her vision firmly anchored on the principles of ESG (Environmental, Social, and Governance) and sustainability, Isabella reveals her top five initiatives for DO & CO and the pressing sustainability issues in the gourmet catering realm.

Additionally, we journey into the inner workings of Isabella's day-to-day life, a captivating narrative that balances strategic content development, managing global teams, and hiring across various time zones. Isabella gives us a candid view of the challenges and triumphs of her role, with inspiring stories of her early sacrifices to achieve a career that marries her passion and profession. Along the way, we get a glimpse into the heuristics she employs in hiring and her two-fold measure of success: company ratings and the emotional component of effecting mindset change. Isabella also provides clever ways to land a role in Sustainability, an industry that is in high demand for top talent.

This episode is a must-listen for anyone interested in a career in Sustainability or anyone curious to understand the global impact of the catering industry on the environment.

LinkedIn: https://www.linkedin.com/company/career-illustrated/

Reporting Standards mentioned:

- European Sustainability Reporting Standards

- Sustainable Finance Reporting Directive

ESG Ratings mentions:

- MSCI

- Sustainalytica

- Refinitiv

- CDP

In this episode, we are thrilled to welcome Nicole Holman as our guest. Nicole, based out of Tofino, British Columbia, uses photography and videography to tell compelling stories in the ESG and Sustainability industry.

In this episode, we discuss the role her childhood played in her decision to take the leap as a full-time visual storyteller. We discuss her "aha" moment on becoming an entrepreneur, the best ways for beginners to get started, build portfolios, and get mentors in the space.

Join Nicole and our host Johnathan as they discuss the skills needed to become a visual storyteller, the importance of the job within Sustainability more broadly, and the role that grit plays in having success as a visual storyteller and entrepreneur.

Resources Mentioned:

Girls Who Click: https://girlswhoclick.org/

Green Dreamer with Kamea Chayne: https://open.spotify.com/show/5hEMpxpqzyhXoA5EfiQWtw

Join us in Part 2 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG.

In part 2 of the episode we deep dive into:

If you enjoyed this episode, join our community on LinkedIn to stay up to date on the latest discussion:

Join us in Part 1 of this episode as we sit down with Jessica Viera to discuss Environmental, Social, and Governance, better known as ESG.

During this episode you'll learn:

Tune in to gain insights from Jessica's expertise and learn about the latest trends in ESG and sustainability.

Join us in this episode as we explore the world of ESG with Niki Lewis who is the Sustainability and Supply Chain Digitization Director at Bext360. Niki shares her fascinating career journey and the reasons that led her to switch careers. We discuss the impact that Niki and her company have made in a relatively short period and some of the things they're doing to make a difference.

Discover how ESG is becoming a promising and lucrative career path, and learn how you can get involved in this exciting field.

🌐Join our LinkedIn Community:

Career Illustrated LinkedIn - https://www.linkedin.com/company/career-illustrated

Johnathan interviews David Wang and the two deep dive into David's career in tech, explore the nuts and bolts of Product Management, how to break in to Product Management, and riff on David's career philosophy that landed him jobs at companies such as Kearney, Netflix, TikTok and Adobe.

🌐Join our LinkedIn Community:

Career Illustrated LinkedIn: https://www.linkedin.com/company/career-illustrated

📃Resources:

Netflix Culture Memo: https://jobs.netflix.com/culture

The No Rules Rules Book: https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860

RICE Prioritization: https://www.productplan.com/glossary/rice-scoring-model/

MoSCoW Prioritization: https://www.productplan.com/glossary/moscow-prioritization/

👩‍🏫Interview Resources:

Exponent: https://www.tryexponent.com/

Reforge: https://www.reforge.com/

Today we dive into the world of Product Marketing with Coral Kratenstein. Coral is a Principal Product Marketer at GoCardless, based out of London. She has spent roughly 3 years in the payments industry as a Product Marketer and in this episode we discuss the qualities that make great Product Marketing Managers (PMMs), the end-to-end process of PMMs, the ways PMMs positively impact the business, and how Coral thinks about her career path.

What you'll learn

Resources mentioned in the show:

Follow:

LinkedIn: https://www.linkedin.com/company/career-illustrated/?viewAsMember=true

Jason Tahir is a Venture Associate with Struck Capital. Struck Capital is a venture capital firm based out of Los Angeles, California that focuses on the pre-seed and seed stage. Jason has over 6 years working directly with tech founders across various roles and industries. In this episode we discuss the differences between the sourcing and platform teams, the pros and cons of being a generalist investor, the surge of activity around climate tech, the importance placed on founding teams, the shift in power dynamics between founders and investors, ways to break into venture capital, and much more.

Timestamps:

(00:42) Introduction

(01:40) Struck Capital, defining Pre-Seed & Seed Stage investment rounds

(02:40) Broad overview of Sourcing & Diligence Venture Associate

(05:16) Difference between Deal Team & Platform Team

(06:59) Pros & Cons of being a Generalist Investor

(08:40) Increased venture activity in Climate Tech due to Inflation Reduction Act

(10:22) Detailed look at the process and activities of a Sourcing Venture Associate

(15:29) Importance of a Lead Investor in the Pre-Seed & Seed rounds

(19:03) How the current market has shifted power dynamics between founders and investors

(21:42) How success is measured

(26:43) The meaning of "Thesis Building"

(31:24) Key characteristics of a strong founding team

(33:40) Working hours in Venture Capital

(37:04) Staying up to date as a VC

(39:02) Qualities that make a great venture capitalist

(40:52) Advice on breaking into Venture Capital

(45:57) How his time as an athlete has helped him in his current role

(48:05) What's keeping him in Venture Capital

(49:36) Guiding principles for navigating his career

(50:49) Jason's "Hot Take" on venture investing moving forward

Ben Alderoty is a Senior Product Manager at Intuit Mailchimp with 7+ years of experience in the Tech Industry. In this episode we discuss his path to product management, how he landed the role without obtaining an MBA, and  the importance of curiosity and entrepreneurship play when breaking into product management.

You find Ben on:

- Twitter (@balderoty) and checkout his case study The Athletic here

- LinkedIn here

Topics Include:

- Product Management Explained

- Typical Day-to-Day of a Product Manager

- Qualities of a Strong Product Manager

- Landing a Role in Product Management

Show Notes Mentioned:

- Intercom's RICE Prioritization Framework

- Greg Eisenberg

- Brian Norgard