Career Illustrated

Product Marketing Manager: Marketing Magic in the Coworking Industry | Michael Everts


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In this episode, Johnathan sits down with Michael Everts, a Product Marketing Manager at Office RnD.


In this episode of "Career Illustrated", we begin by discussing what Office RnD does and some of the amazing products they've released to power the future of flexible and hybrid working. Michael shares his path from marketing for an Atlanta-based audiovisual company to how he worked himself out of a sales role and into his current role as PMM.


Hear from a seasoned Product Marketing Manager in the coworking sector, as he contrasts his role with the typical SaaS landscape. We also explore the differences between Product Marketing and Traditional Marketing. Michael gives us a detailed look at what it's like to launch new features, highlighting the importance of integrating customer feedback. Plus, he shares insights on how to get your start in the booming coworking industry.


Michael's favorite podcast to stay up to date on all things coworking:

Everything Coworking with Jamie Russo: https://open.spotify.com/show/330DFG5CNdnZS9LCb55y9j


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