Perception Paradox with Zivi Ein

E3: Embracing ADHD: Theo's Secrets to Thriving in a Neurodiverse World I Theodor Zätterström


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In this episode of Perception Paradox, Theo shares his story of personal growth and entrepreneurial spirit.

Life during COVID came with a surprise for Theo – he found out he has ADHD. This new understanding gave him a fresh perspective on how he works and lives. It also pushed him to start something new: his own sales business. Without a complex business plan or even a website, Theo dove in with just his laptop, LinkedIn, and a lot of hard work.

Join us to hear how Theo turned a personal discovery into a professional adventure and what he's learned about life and business along the way.

Theo is a serial entrepreneur focusing on building two companies right now. One is where he coaches CEOs and sales managers at tech & scaleup companies to increase their sales per employee, and the other is Daily ADHD, which is Nordic's biggest community for people who want to discuss how it is to be at work with their ADHD. 

Have a great listen, and let me know what you think! 


Follow Theo:

⁠LinkedIn⁠ and ⁠Instagram⁠.


Music credits: Luca Nioi

⁠⁠http://www.lucanioi.com/⁠⁠

Hosted by ⁠Zivile Einikyte⁠

⁠LinkedIn⁠

Thank you for listening, and see you on November 27th at 4 PM CET for our special episode from Web Summit 2023!

// Zivile //

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Perception Paradox with Zivi EinBy Zivile Einikyte