Sales. Love it or hate it, you can't grow your business without it.

In this episode of Creating The Curve, Anna is joined by John Tunstall - a sales strategist who's on a mission to fix how small businesses approach selling. If you're a founder who dreads "doing sales," this episode will change the way you think about it.

John believes great salespeople are like doctors - they ask smart questions to diagnose before they prescribe. You wouldn't trust a doctor who handed you a prescription without asking what's wrong. So why do we do that in sales?

In this episode, you'll learn:

• Why good sales starts with great questions

• How to spot (and stop) bad sales habits

• How to approach selling without feeling pushy

• What "diagnosing" your customer really means

• Why founders with technical backgrounds can be amazing at sales — once they shift their mindset

Whether you're allergic to the word "sales" or just want to get better at it, this episode is packed with practical advice for selling with curiosity, confidence, and care.

Learn more at: https://creatingthecurve.co.uk/

To chat with John, find him at https://www.linkedin.com/in/salesachievement or https://www.intelligentsalesuk.com

Or read his book on Amazon: https://www.amazon.co.uk/Fearless-Salesperson-Through-Barriers-Success-ebook/dp/B084JQJ659

Link to Innovation South Virtual Campus, mentioned in the show: https://em3.isvc.co.uk